CHICAGO, Jan. 4, 2016 Today, MillerCoors proudly unveils Henry's Hard Soda, a new line of deliciously refreshing hard sodas made with real cane sugar. Crafted for beer and non-beer drinkers alike with 4.2 percent alcohol by volume, Henry's puts a playful spin on familiar flavors with Henry's Hard Ginger Ale and Henry's Hard Orange Soda.
Henry's Hard Soda offers a smooth, moderate body, mild effervescence and a satisfying finish with refreshing, distinctive twists that vary by flavor:
- Henry's Hard Ginger Ale: a delightful balance of fresh ginger flavor and herbal notes delivers a moderate ginger aroma and slightly spicy and fruity undertones.
- Henry's Hard Orange Soda: a unique blend of natural Valencia orange flavor provides just the right amount of sweetness and a pleasant pop of tangy citrus flavor.
The new hard sodas are inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making flavorful beers and great soda for over a century. When Portland unveiled a new public fountain in 1887, Henry offered to pump beer through the fountain for everyone to enjoy. Today, Henry's fun-loving personality lives on in this refreshing hard soda.
"One of the main reasons why I love this product is because life is busy with work, kids and bills, but there's always time to sneak in a little fun with friends," said Bryan Ferschinger, MillerCoors senior director of innovations. "Beer is great, but now we also have Henry'sHard Soda – an option that gives a little more flavor and excitement."
MillerCoors will support Henry's Hard Soda with a national marketing campaign, kicking off at the end of the month with advertising on primetime networks and high-profile cable partners such as ABC, FOX, TBS, Food Network, and Bravo. A custom digital presence in top pop culture sites, traditional print media support, dual-language public relations programming and influencer initiatives complement the rollout.
Henry's Hard Soda is available nationwide at most grocery and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans. For specific retail locations, visit the product locator launching later this week at HenrysHardSoda.com.
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