Well not quite…but this from Lost Abbey:
Unfortunately, try as we might, we were not successful in our attempt to purchase advertisement space during this year’s Super Bowl. We quickly learned that another brewery had already capitalized on the available ad space for brewers, plus it was really really expensive. So, we decided to post here instead for everyone to enjoy.
(San Marcos, CA) – "Nun Bettor" The Lost Abbey's first ever 30 second Advertisement was released today. Imagined as part of a crusade to bring inspired beers "For Sinner's and Saints Alike ®," Nun Bettor is an homage to the Cassius Marcellus Coolidge collection of 16 paintings known as "Dogs Playing Poker."
Set against a backdrop of Oak Barrels filled with The Lost Abbey beer, Nun Bettor features a late night poker game with 5 Nuns raising the stakes, passing cards and drinking various Lost Abbey beers.
Tomme Arthur, The Lost Abbey Co-Founder and Director of Brewery Operations, came up with the idea for the commercial. "My uncle used to host the family Super Bowl party. He had a giant tapestry of A Friend in Need that hung on the wall next to his pool table. That image has always connected my youth and the biggest football game played each year."
Arthur approached Lost Abbey Multimedia Supervisor Ryan Tillotson with the idea. Ryan wrote the script and directed the piece. The finished commercial features Mother Superior (played by Tomme's Maternal Grandmother Elizabeth Stauf) passing the Ace of clubs to a fellow nun in need at the table. "Having my grandmother in this commercial was icing on the cake. She embraced her role as the elderly Mother Superior and got to drink our world class beer at the same time."
As a small brewery with limited resources, you will not find Nun Bettor being advertised during The Super Bowl. "Each year, the biggest breweries in the world spend ungodly amounts of money to convince consumers their brand is the best. Our brewers spend their time and money concerning themselves with producing incredibly flavorful beers that really don't pair with Nachos and Chicken Wings," stated Arthur.
The Lost Abbey chose to release Nun Bettor during the lead up to the Super Bowl as a means to reinforce the absurdity of big advertising budgets and lowbrow humor associated with the largest domestic brewers and their television commercials.
Tillotson added "Re-imaging Coolidge's A Friend in Need, the goal of the commercial was to portray the World Class beers produced at The Lost Abbey in a humorous almost irreverent way. Some of our consumers have told us there is "none better" when it comes to the art of crafting beer. We took this chance to say thanks and used the biggest week in the advertising world to do so."
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