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We’ve been showing of the label re-designs for Boston Beer Co (aka Samuel Adams) Summer Ale, Light, and some of the other new brews like East-West Kolsch & Rustic Saison, so today the new Sam packaging marches on. Under the category of planning ahead we have Oktoberfest, and also a new silver background label for Boston Lager. These are both 12oz packages with neck bands.
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