Welcome to the online home of pallet magazine—a new print publication for people who like to think and drink.
The following page features our web project, one beer one story, built around the age-old tradition of sharing a beer with someone and getting to know them a little more.
We’ve just started, but over time our aim is to collect thousands of photos and stories, to create a patchwork portrait of the global community that exists around good beer.
Elsewhere on the site, you can pre-order a copy of pallet magazine, purchase yearly subscriptions and browse a bunch of handpicked events. Cheers!
Issue one will be on shelves in north America on November 16, 2015.
Look for it on shelves at select whole foods, barnes & noble stores, independent bookshops and boutique retailers. Also, at the cellar doors of major craft breweries, craft beer bars and bottle shops.
Pallet is also available internationally as a single issue or via subscription, and digitally on ipad and tablet.
Issue 1:
DETAILS
We love print, which is why we made Pallet such a beautiful physical object. Produced on deluxe, uncoated stock, perfect bound, and with a dust jacket, our launch issue has more in common with a coffee table book than a regular magazine.
CONTENT
We asked a small army of world-class writers, illustrators and photographers from over the globe to contribute original stories, artwork and images. Beery stuff includes a look around Munich’s oldest cooperage, a beer with comedians Tim & Eric and some Breaking Bad-inspired beer recipes and label artwork. Non-beery stuff includes a history of Zamrock, micro-finance in India, the intersecting lives of Johnny Cash and Merle Haggard, classic Japanese architecture, and short fiction inspired by the tattoos of Henry Rollins.
5 Nov 2015 - This update from Dogfish Head:
Founder and President Sam Calagione is proud to announce the launch of Pallet, a brand new print quarterly magazine created for people who like to think and drink. Calagione, who will serve as the magazine’s Executive Editor, has worked with the Pallet team to create a magazine designed for the craft beer community. Pallet is also for people who are interested in science, history, music, art and a great story - all interests that are often shared over a glass of craft beer. Filled with eclectic content that stretches beyond beer, Pallet is for anyone who is intellectually curious.
Hitting newsstands across North America on November 16th, the first issue features stories from around the world including Zambia’s 1970s Zamrock scene, Mexico’s Tarahumara running tribe, and America’s big rig trucking culture. It also includes interviews with legendary writer Gay Talese, comedian Eric Wareheim (Tim & Eric), and a profile story about country music icon, Dolly Parton. Printed on premium stock with an emphasis on handsome design, Pallet is created to be savored and appreciated - just like quality beer.
Along with Calagione, Pallet is led by editorial team Rick Bannister and Nadia Saccardo, the founding editors of the popular Australian men’s quarterly, Smith Journal. Together, they have over 25 years of editorial experience in making prestige publications around the world. "A few years ago, we noticed people were into craft beer like we are, but they also have a much broader range of interests," said Saccardo. "So in creating Pallet, we wanted to make a magazine that reflected that curious nature, rather than just focus on beer." A businessman and trailblazing brewer who is also known for his off-centered perspective, Bannister and Saccardo knew Calagione would be the perfect Executive Editor for the magazine. "People who are interested in everything - that's who we love and want to connect with," said Bannister. "From recreating ancient beers to writing books to rapping in a beer-geek hip-hop group, no one embodies that eclectic, adventurous spirit better than Sam."
Calagione is known to make “analog beer for the digital age,” a Dogfish philosophy that merges antique methodology with modern taste to create a truly unique and individualistic brew. Therefore, it isn’t a surprise that Calagione would be interested in collaborating with a print magazine in the heart of the online era. "Nowadays, not many things have the power to make people slow down, focus and truly appreciate what's in front of them," said Calagione. "Craft beer is one and a thought-provoking, visually enticing magazine is another. I saw that connection as soon as Rick and Nadia approached me with the idea."
Pallet magazine is now available as a single copy or subscription from allthingspallet.com and will be sold at select Whole Foods, Barnes & Noble stores, craft-beer centric outlets, independent bookshops and boutique retailers.
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