Here’s your first look at the new series of labels from new Belgium Brewery for their flagship Fat Tire Amber. This is a series of promotional labels with the trademark bicycle slowly disappearing off the label and returning packed for a Joy Ride. As the last frame shows, this is their new Joy Ride promotion.
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Sweet!! I was drinking at Fat Tire in downtown Austin yesterday and noticed the label. It's the 3rd in the series. I ordered another right away to compare the labels and wondered hmmmm "contest winner?" haha. As it turns out i'm in Fort Collins now and planned on going to the brewery to claim my prize. :) Then I found this post online. So mystery solved. At least i got a second Fat Tire in Austin quicker than i normally do. Cheers to the idea of the "Joy Ride" and using the label to extend the promotion across the brand.
ReplyDeletePaul Taylor
Austin Texas.
Thanks Paul...amazing how quickly they hit the market. Sorry it wasn;t a contest winner.
ReplyDeleteYup, I didn't think that I was that drunk LOL
ReplyDeleteSo far, I have 4 of the five and am still looking for the 5th.
Doug
DOug...I think there may actually be even more than 5 different labels....
ReplyDeleteDrank one of the 5th right off the line in Fort Collins on July 19. Tour guide said it was the first day of running that label.
ReplyDeleteVERY Lucky Adam.
ReplyDelete