New Belgium Fat Tire Joy Ride Labels

20 March 2011

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Here’s your first look at the new series of labels from new Belgium Brewery for their flagship Fat Tire Amber.  This is a series of promotional labels with the trademark bicycle slowly disappearing off the label and returning packed for a Joy Ride.  As the last frame shows, this is their new Joy Ride promotion.

6 comments (click to read or post):

Anonymous,  03 April, 2011 14:28  

Sweet!! I was drinking at Fat Tire in downtown Austin yesterday and noticed the label. It's the 3rd in the series. I ordered another right away to compare the labels and wondered hmmmm "contest winner?" haha. As it turns out i'm in Fort Collins now and planned on going to the brewery to claim my prize. :) Then I found this post online. So mystery solved. At least i got a second Fat Tire in Austin quicker than i normally do. Cheers to the idea of the "Joy Ride" and using the label to extend the promotion across the brand.

Paul Taylor
Austin Texas.

mybeerbuzz 03 April, 2011 14:50  

Thanks Paul...amazing how quickly they hit the market. Sorry it wasn;t a contest winner.

Anonymous,  02 June, 2011 10:36  

Yup, I didn't think that I was that drunk LOL

So far, I have 4 of the five and am still looking for the 5th.


mybeerbuzz 02 June, 2011 11:00  

DOug...I think there may actually be even more than 5 different labels....

Adam Elliott 28 July, 2011 23:28  

Drank one of the 5th right off the line in Fort Collins on July 19. Tour guide said it was the first day of running that label.

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