From The Brewers Association:
As 2024 comes to a close, I'm reaching out today on behalf of the Brewers Association (BA) with the 2024 Year in Beer. 2024 was a year filled with new trends, a completely reimagined Great American Beer Festival, and a focus on simplified offerings.
The full press release can be viewed here.
2024’s Hottest Market Trends
- Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January through October) as brewers refined their techniques to deliver flavor-packed options.
- Focus: After years of unfettered innovation ruling the industry, brewers are focusing more on building off of products and models where they’ve found success.
- Hospitality: Breweries embraced new ways to emphasize the customer experience, from offering diverse dining options, cocktails, and mindful drinking options to family-friendly activities such as menus for kids to color
For a deeper dive into 2024 and predictions for 2025, BA members are invited to attend the “Ten Points and Predictions for 2025” webinar on Thursday, December 19 at 11:00 a.m. MT with Vice President of Strategy and Membership Bart Watson and Staff Economist Matt Gacioch. Register here.
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