Brewing Leader Introduces Its First Non-Alcoholic Beer, 8ZERO5, with Campaigns Featuring World Surf League Pro Surfer Lakey Peterson, X-Games Champion Tyler Bereman, and Other Top 805 Beer Athletes and Creators
Central Coast, CA (September 30, 2024) – Today, Firestone Walker Brewing Company, brewer of 805 Beer, California’s #1 craft beer brand, dropped its first-ever non-alcoholic blonde: 8ZERO5. The new offering is brewed with the same dedication to quality and flavor that has made 805 Beer a staple for more than a decade. 8ZERO5 delivers the refreshing, easy-drinking experience that 805 fans know and love, now with less than 0.5% ABV and just 60 calories. zzubreebym
As the perfect complement to the brand’s iconic 805 Blonde Ale and 805 Cerveza, 8ZERO5 elevates any occasion and is ready to become the go-to choice for those moments that call for "zero limits." 8ZERO5 offers the same laid-back, great-tasting California vibe that 805 Beer embodies and provides a bridge to the next time you can drink alcohol.
“We believe that just because a beer is non-alcoholic, it doesn’t mean it should be any less satisfying. With 8ZERO5, we’re thrilled to offer our fans, drinkers, and athletes an 805 Beer for the non-alcohol occasion,” said Dustin Hinz, Chief Marketing Officer for Firestone Walker Brewing Company. “Whether it's from the paddle out to the podium, the flow state to the zen den, when the moment calls for zero limits, drinkers can now reach for an 8ZERO5.”
True to the Flagship
8ZERO5 is the first-ever non-alcoholic release from 805 Beer, clocking in at less than 0.5% ABV and just 60 calories. 8ZERO5 has been in development under the guidance of acclaimed Firestone Walker Brewmaster Matt Brynildson for over two years, with additional testing through 805’s roster of athletes. The goal was to produce a non-alcoholic beer that mirrored everything drinkers know and love in the bestselling 805 Blonde Ale.
“We’ve tasted and analyzed 805 Blonde Ale’s appeal exhaustively over the past ten years, and we know all of the key elements that customers love in that beer, and we wanted to capture these elements in the non-alcoholic version closely,” Brynildson said. “We worked hard, nailed it, and now we’re off to the races. We’ve got something here that can compete with anything in the non-alcoholic space, and I’m pretty stoked about it.”
Zero Limits
8ZERO5 is the ideal companion for 805 Beer's cast of high-achieving, thrill-seeking, and creative Authenticos and the growing number of drinkers reaching for non-alcoholic beers. For individuals like World Surf League professional surfer Lakey Peterson, nine-time X-Games medalist Tyler Bereman, MMA champion Tabatha Ricci, Troubadour, and The White Buffalo, 8ZERO5 gives drinkers an 805 Beer for the moments ahead of key competitive events and creative endeavors that require clarity of body and thought.
More Than a Beer
805 Beer continues to showcase and grow its cast of brand ambassadors, who are fondly referred to as “Authenticos”— a team of athletes, artists, shapers, and creators who embody the mindset and trailblazing spirit of 805. The 8ZERO5 campaign is the latest chapter in Firestone Walker’s signature marketing effort with substantial media investments, brand partnerships, trade efforts, and experiential programming.
As the top-selling premium craft beer brand in these states, 8ZERO5 will be available for purchase in various locations across California, Arizona, and Nevada.
About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a robust lineup of award-winning beers, including 805, California's #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.
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