Brewery Vivant Announces Pub Rebranding with Exclusive Cocktail Event


From Brewery Vivant:

After nearly 14 years of crafting exceptional beers and serving the Grand Rapids community, Brewery Vivant is excited to announce the rebranding of its restaurant and taproom to Vivant Brewery + Spirits. The change reflects the company's growth and evolution, embracing its expanded offerings of spirits and cocktails. Guests can expect an exceptional evening on August 10 as they celebrate their new identity at their “Cocktails on the Coast: A French Riviera themed rebrand celebration featuring signature Vivant cocktails" event.  zzubreebym

The brewery's name, Brewery Vivant, will remain for the actual brewing operations and distributed products, ensuring continuity and familiarity for loyal fans. However, the pub which includes the Chapel area, Walloon Room and Bier Garden will now be known as Vivant Brewery + Spirits, highlighting their expanded beverage program, which includes a diverse selection of spirits and meticulously crafted cocktails. The clear spirits come from their sister company, Broad Leaf Brewery + Spirits, while their bourbon whiskey, Burnt Offering, is produced in-house in collaboration with Live Fire Republic.

“Over the last year and a half Vivant has been exploring craft of cocktails. We are so excited to showcase our accomplishments this Saturday at our Cocktails on the Coast celebration. Our brilliant Bar Manager, Courtney Allen and I will be offering an up-close experience in the Walloon Room from 5pm - 8pm, where we’ll present our best cocktail menu yet,” says Evann Mcumber, General Manager.

The cocktail program will be showcased in full splendor at the event, featuring a mix of favorites and exciting new concoctions. In addition to stunning cocktails, the kitchen will prepare special menu features, complementing the French Riviera theme.

Event Highlights:

  • Rebrand Reveal: Discover their new name and the story behind Vivant Brewery + Spirits.

  • Signature Cocktails: Enjoy an array of sophisticated cocktails crafted with Vivant’s own Bourbon and Broad Leaf Brewery + Spirits’ vodka, gin and rum.

  • French Riviera Theme: Immerse yourself in the elegance and charm of the French Riviera with beachy, luxurious ambiance.

  • Culinary Delights: Savor special dishes prepared exclusively for the event by our talented kitchen team.

Cocktails on the Coast: A French Riviera themed rebrand celebration featuring signature Vivant cocktails, will be a fun evening celebrating Vivant’s journey and future. This transformation marks a significant milestone, embracing the full spectrum of what Vivant offers today.

Enjoy a night of celebration, sophistication, and superb drinks at Vivant Brewery + Spirits.

Event Details:

  • Date: August 10, 2024

  • Time: 12-10pm

  • Location: Vivant Brewery + Spirits, 925 Cherry St SE, Grand Rapids, MI 49506

Who we are

Vivant Brewery + Spirits is the world’s first LEED® certified commercial microbrewery and a Certified B Corporation. We brew beer in the European tradition with the addition of American ingenuity. At our pub we strive to elevate the enjoyment of beer & food and the sense of community in everything we do. Vivant Brewery + Spirits prides itself on being a destination brewery in the “Beer City” of Grand Rapids. Vivant brands are distributed throughout the State of Michigan.

Broad Leaf Brewery + Spirits is a certified B Corp that focuses on flavor exploration. We stay on the cutting edge with ongoing experimentation to explore new flavors, styles & techniques.  There is a constant curiosity to try new things, find new ingredients to push boundaries in beer, spirits, food & beyond.

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