MONTROSE, CO — Southwest Fresh Fest at Billy Goat Hop Farm, Colorado’s marquee celebration of fresh hop beers, returns for the third year on Saturday, September 21 with live music and dancing, local food, yard games, and a farm tour. All of the breweries pouring will serve a beer made with fresh hops that will be harvested at Billy Goat in coming weeks.
Southwest Fresh Fest is an afternoon to remember that serves the freshest beers to be found in the Four Corners. Fresh hop beers, sometimes called harvest ales, are brewed with hops that come straight off the bine and go right into the brew— usually within 24 hours. That’s the magic of this fleeting crop, made even more special when you can taste a multitude of beer expressions at the place it was cultivated and harvested.
Brewers pouring beers made with Billy Goat’s craft hops fresh off the bine at Southwest Fresh Fest are Base Camp Beer Works, Breckenridge Brewery, Colorado Boy Pizzeria & Brewery, Elevation Beer Company, Glenwood Canyon Brewpub, Lady Justice Brewing, Milieu Fermentation, Mountain Tap Brewery, Pomona Brewing Company, and Stronghouse Brew Pub. Participating breweries all serve at least one beer made with Billy Goat fresh hops, and festival-goers will have a chance to vote on their favorite in the Best of Show competition for the traveling hop trophy. For the first time this year, breweries have the option to bring a second seasonal beer— so there’s certain to be something for everyone.
This year’s bands are Liver Down The River, a five piece band of musicians based in Durango promising a lively good time, and Derek Dame Ohl joining from Denver, who has been described as ‘warm butter on hot bread with blustering conduct.’
Tickets are $30 in advance and $35 day-of; $15 for designated drivers and people under 21; and free for kids under 12. Get tickets to taste the freshest beers made with craft hops at southwestfreshfest.com.
“Harvest is a crazy time of year, and it’s right around the corner,” says Billy Goat Hop Farm Co-Owner Audrey Gehlhausen. “We have a lot of good energy going into this year’s festival thanks to the awesome support from, not only our OG participating brewers, but also folks just opening their doors. And of course, we are grateful for our local community's ongoing love and partnerships.”
The new Rathbone Hotel and Country Lodge will offer discounted lodging for out-of-town guests attending Southwest Fresh Fest. TelluRides will provide free shuttle rides to and from both hotels, the Montrose Recreation Center, and the farm. Find the shuttle schedule at southwestfreshfest.com.
Southwest Fresh Fest is made possible by community sponsors including Pomona Brewing Company, Maxfield - Peterson, P.C., AgWell, Rocky Mountain Farmers Union, Colorado River District, RadCraft, Northwest Rafting Company, TelluRides, Valley Food Partnership, Alpine Events, and Visit Montrose.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Southwest Fresh Fest or Billy Goat Hop Farm. Download press images here.
ABOUT SOUTHWEST FRESH FEST
Southwest Fresh Fest is the first and only fresh hop beer festival in the Southwest, hosted at Billy Goat Hop Farm in Montrose, CO on September 21st. Attendees and brewers alike can enjoy fresh hop beers from across the region in a rad complimentary taster glass. There will also be a Pickin’ Party with live bluegrass music, local food trucks, farm tours, and games… not to mention the panoramic views from the San Juan Mountains to the Grand Mesa. Come out for the festivities and stay for the recreation, beauty, and good beers abound. Join the fun at Billy Goat Hop Farm and celebrate harvest at Southwest Fresh Fest.
Buy tickets, sign up to pour beer, or sponsor at southwestfreshfest.com.
ABOUT BILLY GOAT HOP FARM
Billy Goat Hop Farm is the largest hop farm in the Southwest, providing superior quality fresh, whole cone, and pelletized hops directly to craft brewers. Starting in 2017, they've grown to 32 acres that produce 9 varieties of amazing hops. They also source additional varieties of whole cone hops from other quality growers, pelletizing them themselves to offer more options to their brewers. The quality of hops they produce has gained nationwide notoriety with two Cascade Cup wins. They were the first farm outside of Washington or Oregon to win this prestigious award from the Hop Quality Group in 2023, and then in 2024 became the first farm ever to win back-to-back years.
Owners and farmers Chris and Audrey pride themselves on creating genuine farmer-brewer relations and bringing true craft into their process. Combining traditional hands-on practices and state-of-the-art technology, they use less water and chemicals which transcends into a healthier ecosystem, soil, and hop plants. Brewers enjoy the bright aroma and subtly unique flavor profile imparted from Colorado's terroir, and the passion poured into every step of the process. Know your farmer, Love your beer.
Learn more at billygoathopfarm.com.
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