Sun King Releasing Cinnamon Roll 4 Initiative


From Sun King:

Let the countdown begin!

We're eagerly awaiting the return of the Best Four Days In Gaming to return to Indy and we cannot wait to share Cinnamon Roll 4 Initiative with all of you thirsty fans!

Cinnamon Roll 4 Initiative is the official beer of Gen Con 2024 and it's a cinnamon cereal-inspired ale brewed with lactose for the full breakfast cereal experience.

Sun King will have 4-packs to-go during the Block Party! We will also have it on draft in our family-friendly taproom located just a few blocks from the IN Convention Center. You can also sip on Cinnamon Roll 4 Initiative at various bars, venues, and restaurants in Indy during Gen Con!

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