LAS VEGAS (January 2024) – AREA15 announces the launch of its brand-new Signal Lager, a Mexican-style lager created in collaboration with Las Vegas’ very own Able Baker Brewing. Guests can experience the new lager with beer samplings during the Leaves of Light Happy Hour at Oddwood Bar on Thursday, Jan. 11 between 7 p.m. to 10 p.m. The AREA15 Signal Lager is now available exclusively at AREA15’s food and beverage destinations, including Oddwood Bar, LIFTOFF Ride and Asylum Bar + Arcade.
New Year. New Beer. The lager is light and crisp showcasing a gentle malt sweetness that is balanced with a delicate touch of hop bitterness, resulting in a clean and refreshing taste. Signal Lager is the perfect beer for an easy and casual drink among a glowing LED tree at the Oddwood or 130 feet in the air overlooking the Vegas skyline on LIFTOFF Ride.
The 16-ounce can features a mixture of AREA15’s signature circuitry patterns, reflective gold details and a matte finish. The focal point of the design is a nod to Joy Division’s “Unknown Pleasures” album cover, which depicts a stacked radio wave of the “signal” – a pulsar star discovered in 1967 at Cambridge University.
The name Signal is also a reference to the mysterious codes on the can that can only be deciphered by scanning the corresponding QR code. The fully immersive drinking experience allows imbibers to decode their own scrambled signals and unlock an integrated storyline.
“Fully immersive experiences extend beyond attractions and events at AREA15,” said Winston Fisher, chief executive officer, AREA15. “Our dining and drinking offerings, such as our all-new Signal Beer, also provide enthralling opportunities for visitors to engage in new kinds of immersive moments.”
ABOUT ABLE BAKER BREWING
At Able Baker Brewing, we take pride in creating unique, finely-crafted, premium quality beer with an emphasis on fresh ingredients and bold flavor profiles, while using the Atomic Age as inspiration to showcase Nevada’s resourcefulness and cast a respectful nod towards our unique state history. Our taproom and brewery is located in Downtown Las Vegas and features over 30 craft beers on tap and an in-house scratch kitchen!
ABOUT AREA15 LAS VEGAS
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, Kaia Handroll, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences’ new, year-round horror entertainment experience Horror Unleashed.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Attraction” for three consecutive years as well as “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences” and being included in Las Vegas Magazine’s Hall of Fame.
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