From Anheuser-Busch:
July 6, 2023 (New York, NY ) – Today, Anheuser-Busch announces its partnership with award winning California-based tequila brand Los Sundays to co-create a new line of tequila-based ready-to-drink hard seltzers, joining Anheuser-Busch's Beyond Beer portfolio which is a major growth driver within the industry. zzubreebym
Tequila and ready-to-drink cocktails are large, fast-growing categories. With over 246% growth in the tequila seltzer segment since 2020 (Circana (IRI) last 52 Weeks ending 11/27/2022), Los Sundays Tequila Seltzers will provide consumers with more of the products they are looking for within a burgeoning segment of the industry.
“The team at Los Sundays has created an incredible brand that consumers love,” said Fabricio Zonzini, Beyond Beer President, Anheuser-Busch. “We’re committed to strengthening our portfolio through a consumer-centric strategy, and Los Sundays Tequila Seltzer complements and expands upon our light and refreshing ready-to-drink offerings. We can’t wait to bring these great-tasting beverages to consumers.”
Los Sundays Tequila Seltzer is now available in select markets in 5% ABV 12 oz cans in 4 packs of Tropical and Grapefruit flavors, as well as an 8-can variety pack including Mango, Grapefruit, Tropical, and Pineapple flavors.
“Our brand stands for quality, originality and style, while always trying to lean into the fun side of things in our marketing within this category,” said Los Sundays Founder and CEO Mitchell Hayes. “We couldn’t be more excited to work with the team at Anheuser-Busch as we look to continue our shared spirit of bold innovation and consumer-centric growth.”
Just in time for summer, Los Sundays Tequila Seltzer kicked off its 360-campaign in late June. The launch features an exclusive merch capsule collection in the tequila brand's signature style, a strong sampling program, and unique OOH to bring attention to the perfect combination – Los Sundays Tequila Seltzer and any Sunday plans.
For more information, visit lossundaystequilaseltzer.com or follow along on social media via Instagram (@los_sundays).
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About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
About Løs Sundays Tequila
Established in 2017, Løs Sundays is an award-winning tequila brand with a signature smooth finish. Crafted from a unique blend of sustainably farmed highland and lowland, 100% Blue Weber Agave, Løs Sunday is distilled in a family-owned, female founded distillery in the heart of Jalisco, Mexico. With a product portfolio currently consisting of three expressions including Blanco, Reposado, and a Coconut-infused Blanco, these tequilas are complimented by sought-after merchandise and a viral social following that differentiates Løs Sundays as an innovative newcomer in the rapidly growing tequila category. For more information and availability, please visit lossundays.com. To keep up with the latest product drops and brand news, please follow Løs Sundays on Instagram @Los_Sundays.
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