Rainbow Rodeo IPA Release Parties Set For
April 27 (Kalamazoo), April 29 (Saugatuck) and May 4 (Grand Rapids) zzubreebym
Saugatuck, MI – Saugatuck Brewing Company (SBC) is doubling down on its tasty new product releases this year aimed at meeting the growing demands of its customers and the craft beer market. With the Rainbow Rodeo IPA, SBC has cast a line of citrus, tropical and piney notes with enough body to make a splash, yet maintain an easy drinking, great bucking IPA. This IPA follows the release earlier this year of Lake Street Lager, a light bodied crisp and clean American lager for any occasion that is making its way to everyone's cooler for spring.
“We adapted techniques from brewing traditional Midwest IPAs and modern IPAs to create Rainbow Rodeo which embraces the best characteristics of each,” said Head Brewer Matt Alderink. “It is classic Midwest malt backbone with modern juicy mouthfeel and bitterness.”
Rainbow Rodeo IPA pays homage to its home state of Michigan’s reputation as a fly-fishing mecca for rainbow trout and rich heritage of farming. SBC’s brew masters baited Rainbow Rodeo IPA with malts of Two Row, Caramel 60, White Wheat and Flaked Oats coupled with Centennial, Simcoe, Cascade and Columbus hops. It weighs in at 7.0% ABV and 60 IBUs.
“Our Rainbow Rodeo IPA is produced to be a bright and easy-drinking American IPA, with a creative can that hooks you when you see it on the shelf. This new staple has been added to our mainstay lineup and our new variety pack, A Trip to the Art Coast, that includes other must-have styles. We see the Rainbow Rodeo artwork as a portal into a wild world of hops, where cowgirls wrangle in large rainbow trout, upending the idea that only men enjoy fishing and beer. You have to admit, she’s pretty badass, and so is what’s inside the can,” said Sara VanSplinter, Director of Marketing.
SBC’s new A Trip to the Art Coast Variety Pack includes the two new releases, Rainbow Rodeo IPA and Lake Street Lager, along with the Bonfire Brown and Vienna Lager. Vienna Lager is currently only available in the Variety Pack. The Variety Pack is available in 12-packs, with three 12 oz cans of each style.
SBC is planning a series of release parties for the Rainbow Rodeo IPA at their three locations, complete with a featured smoked trout dip special, custom playing cards to play a little Go Fish, live music and more. One of the highlights will be at the Douglas Pub and Barrel Room on Saturday, April 29 where Northern Michigan female fly-fishing guide, Ash Agler, will be on hand from 1:00pm – 2:30pm for fly casting demos and Q & A.
Be sure to buy raffle tickets for a chance to win a half-day walk in trip with Ash. All proceeds go to the Kalamazoo River Alliance. Details on the three Rainbow Rodeo IPA release parties are as follows:
Saugatuck Brewing Company – Douglas Pub & Barrel Room
Saturday, April 29
2948 Blue Star Highway, Douglas, MI 49406
Brew Tour Noon – 1:00 pm
Special guest Ash Agler, Fly Fishing Guide 1:00 pm - 2:30 pm with casting demo, Q & A
Live Bluegrass Music 2:00 pm – 4:00 pm
$5 pints, $8 6 packs and $16 12 packs
Custom playing cards for a good game of Go Fish at tables
Raffle: Half-day walk in trip with Ash Agler with proceeds going to Kalamazoo River Alliance
Smoked trout fish dip special
Hours: Noon – 9:00 pm
(Media availability with SBC spokesperson and female fly-fishing guide, Ash Agler)
Saugatuck Brewing Company – Kalamazoo Pub & Brew House
Thursday, April 27
200 E. Michigan Ave., Kalamazoo, MI 49007
$5 pints, $8 6 packs and $16 12 packs
Custom playing cards for a good game of Go Fish at tables
Smoked trout fish dip special
Hours: 12:00 pm – 8:00 pm
Saugatuck Brewing Company - Creston
Thursday, May 4
Creston Brewery
1504 Plainfield Ave NE, Grand Rapids, MI 49505
Brew Tour 5:00 pm – 6:00 pm
Live Music 5:00 pm - 7:30 pm
$5 pints, $8 6 packs and $16 12 packs
Custom playing cards for a good game of Go Fish at tables
Smoked trout fish dip special
Hours 4:00 pm – 10:00 pm
For information about distribution and locations, email info@sbrewing.com or call 269-857-7222.
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About Saugatuck Brewing Company:
Saugatuck Brewing Company (SBC) first opened its doors on June 23, 2005 as a small, intimate, start-up brewery in Douglas, Michigan. In 2008, SBC moved the entire operation to the 25,000 square foot facility that serves as the headquarters, brewery, warehouse, and Pub and Brew House. In 2019, SBC opened the second taproom in Kalamazoo, Michigan and in 2021 SBC acquired Creston Brewery in Grand Rapids, Michigan. In June 2022, SBC made the decision to close the Kalamazoo Westnedge location in order to invest in a new location in downtown Kalamazoo that opened April 10, 2023. SBC is distributed in Michigan, Illinois, Indiana, Ohio, Pennsylvania, Wisconsin, Missouri, Tennessee, Kansas and Colorado and five foreign countries.
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