I brought you a peek in May, and now this from Mikkeller:
August 26, 2022
Fire roars as Mikkeller and Warner Bros. Consumer Products releases Syrax Rises
To celebrate the launch of the long-awaited ‘House of the Dragon’ series, the Danish brewery Mikkeller, in partnership with Warner Bros. Consumer Products, releases Syrax Rises, a new beer collectible with a fiery focus on the great flying beasts of Westeros. While two former dragon-inspired ales, Syrax and Caraxes, have been in stores since June, Syrax Rises will be released on August 26th - just in time for next episode of the highly rated show.
Together, the three beers mark the arrival of the long-awaited series while celebrating the story of the Targaryens and their dragons who ruled Westeros - 200 years before Daenerys Targaryen made it her mission to take back the Iron Throne.
“Without their magic connection to the majestic and terrifying beasts, the Targaryens likely wouldn’t have been the great conquerors they were. So it made sense for us to use dragon-inspired ingredients and design the labels as an ode to the dragons" says Mikkel Bjergsø, founder and creative director of Mikkeller.
Based on this, Mikkeller’s team decided to make three distinct beers that utilize ingredients inspired by the majestic beasts, like dragon fruit and Styrian Dragon hops. The beer labels are designed as collectibles showcasing the birth and rise of two legendary dragons.
Syrax Rises (India Pale Ale, 5.5% vol.) A true conqueror of tastebuds. A light-bodied American IPA, bursting at the seams with notes of candied fruits and citrus, before soaring off and finishing on a delicately bitter note, that is reminiscent of orange pith and juicy grapefruit. A beer straddling the divide between the classic west coast IPAs and the modern hazy IPAs.
Syrax (Session IPA, 3.5% vol.) For this light, bright, and high-flying session IPA, Mikkeller has used Styrian Dragon hops. This imparts some earthy, spicy notes and particularly a grapefruit-like citrus balance atop a light foundation from the low ABV. Ideal to drink while soaking up the sun!
Caraxes (Non Alc dragon fruit Ale, 0.3% vol.) For this wonderful alcohol-free beer, Mikkeller took its fresh, cider-like base beer Limbo, and added fresh dragon fruit. The delicate foundation is topped off with notes of pear and kiwi from the dragon fruit, leading to an exotic, thirst-quenching beer.
Syrax and Caraxes beers are already available for purchase with the newly added Syrax Rises launching on August 26th in several European markets, including Italy, France, UK, Germany, Sweden, Denmark, Norway, the Netherlands, among others. They will also be available through Mikkeller’s [webshop].(https://shop.mikkeller.dk/pages/game-of-thrones)
Merchandise such as t-shirts, bottle opener and coasters will be available via Mikkeller webshop and in selected premium grocery channels.
House of the Dragon premiered on August 21st on HBO and HBO Max.
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