From Constellation Brands:
CHICAGO, IL Feb.28, 2022 – Constellation Brands, Inc., a leading beverage alcohol company, today announced the appointment of Matt Lindsay as Senior Vice President, Brand Management - Beer Division. Lindsay will report to Jim Sabia, Executive Vice President and President, Beer Division.
Effective today, Lindsay will oversee the organization responsible for brand management, supporting the company’s industry-leading beer portfolio, including the #2 beer in the United States by dollar sales, Modelo Especial (IRI POS – Latest 52 w/e 2/13/22 – Total US MULO+C). He will guide the organization in driving innovative marketing strategies that support Constellation’s strategic imperatives to continue to drive growth, expand market share, and engage today’s consumers.
“I am thrilled for Matt to join the Constellation family and introduce him to the beer category through our iconic brands,” said Sabia. “Matt has an impressive background within the CPG space as both a brand marketing leader and general manager. He has a successful track record of managing consumer-loved brands as well as launching new-to-world innovation reflective of consumer trends. I look forward to working closely with Matt and our team of best-in-class marketers to continue the incredible growth trajectory of our beer brands as we lead the high-end segment.”
Lindsay is a seasoned marketing leader with more than 20 years of experience across a variety of CPG companies, including General Mills and, most recently, Kellogg’s, where he spent the last 15 years working across the company’s various snacks, cereal, and frozen foods portfolios, as well as its natural and organic brands to innovate within the health and wellness space. He has a bachelor’s degree in marketing from Miami University and a master’s degree in business from Ross School of Business at University of Michigan.
“Constellation’s relentless growth story and consumer-led premiumization and innovation strategy is why I am excited to have the opportunity to participate in this dynamic beer category as beverage alcohol continues to evolve with today’s consumer,” said Lindsay. “The company’s mission to build brands people love, coupled with their consumer-obsessed culture, motivates me to build on the legacy of their iconic beer brands and the brands of the future.”
Constellation closes out its fiscal year today with three of the top five SKUs in dollars in the beer category and the #2 and #5 brands in dollars in the United States with Modelo Especial and Corona Extra, respectively (IRI POS – Latest 52 w/e 2/13/22 – Total US MULO+C).
ABOUT CONSTELLATION BRANDS
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.
To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).