This morning I have another new can coming from the Area Two Experimental Brewing facility at Two Roads in Stratford, CT. This is Synopsis Red Berries and it will be a wild sour ale brewed with red currant and raspberry. The beer will ride in at 6.4%-AbV and you’re looking at the 16oz can. Stay tuned for release details. I’ve also added in the 2021 Connartists Winner Tread Lightly IPA with art by Damian Lattanzi (16oz cans), Chocolate Cookie Stout (10%-AbV, 16o cans), Roadsmary’s Step Child sour ale brewed with pumpkin and spices that is aged in Rum barrels with vanilla beans (7.3%-AbV, 16oz cans), Roadsmary’s Baby pumpkin ale brewed with spices and aged in Rum barrels with vanilla beans (6.8%-AbV, 12oz cans) & Two Conn Ale for UConn (4.3%-AbV, 12oz cans, 16oz cans)..##mbb#
This 18 oct 2021 update from Two Roads:
Master Brewer Phil Markowski, center, raises a toast as he leads a tour of the Two Roads Brewing Company brewery, in Stratford, Conn. Oct. 12, 2021. Markowski and Two Roads staff were joined by representatives from the University of Connecticut for the introduction of their new TwoConn Ale.Ned Gerard / Hearst Connecticut Media
STRATFORD — Coming soon to a local bar or restaurant, and just in time for college basketball season: TwoConn Ale, a collaboration of Two Roads Brewing and the University of Connecticut.
Officials from both organizations kicked off the partnership Tuesday with a celebration, tasting and tour at the Stratford brewery as the first batch of the beer was finishing production.
“We couldn’t be more excited about the partnership. UConn is a venerable institution in Connecticut. It’s iconic, and we feel the same way about Two Roads,” said Brad Hittle, the brewery’s CEO.
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The collaboration was forged after UConn officials approached Two Roads’ distributor, West Haven-based Star Distributors, who suggested the Stratford company, Hittle said.
“It’s been something that has been talked about for a good number of years among university leadership, athletics leadership,” Kyle Muncy, UConn’s director of strategic partnerships, said. “Especially in the State of Connecticut, there are so many fantastic breweries.”
Master Brewer Phil Markowski, center, raises a toast as he leads a tour of the Two Roads Brewing Company brewery, in Stratford, Conn. Oct. 12, 2021. Markowski and Two Roads staff were joined by representatives from the University of Connecticut for the introduction of their new TwoConn Ale.Ned Gerard / Hearst Connecticut Media
In addition to Two Roads, UConn will also be announcing a partnership with Southington-based Kinsmen Brewing.
“Two Roads was a pretty natural fit,” Muncy said. “They’ve established themselves just like UConn as a brand outside of state boundaries.”
Hittle said the brewery and university officials had worked well together.
“We have had an incredibly positive relationship with the coordinators at UConn right out of the gate,” Hittle said. “They’re very imaginative, creative brand people.”
He pointed to the beer’s name itself as an example.
“It’s a good bar call, it says something about both institutions, in terms of the iconic aspect,” Hittle said of the name TwoConn. “That’s why we’re excited. It’s not a fabricated relationship, it’s a real relationship.”
Two Roads Master Brewer Phil Markowski began formulating the recipe in April, refining it into a lightly hopped, “easy drinking, approachable ale” with honey, caramel and pilsner malts that’s 4.3 percent alcohol by volume and meant to be enjoyed while watching a game.
“The main thing about this beer is it’s easy to drink,” Markowski said. “It’s approachable, it’s the type of beer that somebody who’s really into craft beer can still enjoy and respect. But it’s also the type of beer that those who are not still into craft beer — believe it or not, there are some — this is a beer that they will also find interesting enough but not overwhelming, not too hoppy, not too bitter.”
Two Roads Director of Marketing Collin Kennedy said the beer will launch as a draft at bars and restaurants early next month. Packaging of 12-packs and 16-ounce four-packs will begin early next year, he said.
Stratford Mayor Laura Hoydick said the town is lucky the company chose the former Baird Machine Company factory as its headquarters.
“Two Roads is so key to Stratford and we’re so very fortunate that they decided to pick us versus somebody else,” she said. “They’ve expanded not only their business but others in the region and in Stratford. Anything we can do to promote economic development and drink a few beers, I’m all for it.”
“Cheers to that,” Hittle said.
The CEO noted that the brewery’s Oktoberfest celebration last month drew roughly 4,500 people, its biggest crowd ever, and hoped there would be more to come sooner than later.
“It was so uplifting, people wanted to get out and this was a place to do it,” Hittle said. “That’s what we want to keep doing more of now. We’ve got to get people re-engaged and stop being at home.”
This 26 Oct 2021 update from Two Roads:
UConn Huskies & Two Roads Brewing Co., Partner to Launch TwoConn Easy Ale
Stratford, CT - With the tipoff of college basketball set to start in early November, Two Roads Brewing Co. is teaming up with UConn Athletics to launch a truly iconic, collaborative beer, TwoConn Easy Ale.
As part of a larger partnership involving advertising and promotions, it made perfect sense for Two Roads to take it to an even higher level and collaborate with UConn Athletics to create a special beer for UConn Nation. “We are excited to partner with Two Roads in a collaboration of iconic Connecticut brands,” said UConn Director of Athletics David Benedict. “This is going to be a great partnership that we are sure our fans are going to enjoy, both at the games and when they visit the brewery.”
Two Roads’ CEO Brad Hittle couldn’t agree more. Hittle stated, “as someone who grew up as a Connecticut Nutmegger, this partnership is particularly exciting to me and of course to Two Roads. UConn Athletics and Two Roads are widely recognized brands, in our state and even nationally, that strive for excellence in everything they do plus have a little fun in the process. We can’t wait to show the legions of UConn Husky fans just what’s in “Storrs” for them with this program and this collaborative beer!”
The goal for Two Roads Master Brewer, Phil Markowski, was to create a universally delicious brew for a broad range of fans and customers. According to Markowski, “the beer is golden-ale inspired. It’s crisp and clean with a touch of sweetness and a kiss of hops for balance. We recognize that not every UConn fan is an IPA fanatic. With TwoConn Easy Ale we have crafted something that is appealing to both craft and non-craft beer drinkers alike. In short, it’s a real crowd pleaser!”
The launch of TwoConn is two phased—Kegs of the easy-drinking ale will be available in Connecticut bars, restaurants and UConn athletic venues the first week of November to kick off the start of the Men’s and Women’s basketball seasons. Then, this coming February, the brewery will add cans to the lineup with 12oz twelve packs and also 16oz four-packs. Since Husky fans can be found everywhere, these packs will eventually be available throughout New England in liquor and grocery stores.
According to Two Roads Director of Marketing, Collin Kennedy, Two Roads is really excited to bring this beer to the fan base in unique and fun ways. “We know there are Husky fans throughout the whole state, and we’ll be working closely with the folks on the UConn Athletics team to plan Husky watch parties, alumni gatherings, consumer giveaways and much more. We want to see fans all over the state cheering on the Huskies with a TwoConn Easy Ale in hand!”
To find out more about TwoConn Easy Ale or to find it on draft near you, click here.
Two Roads products are proudly distributed by Star Distributors and F&F Distributors. For any questions or media inquiries please contact Director of Marketing, Collin Kennedy at Collin.Kennedy@tworoadsbrewing.com.
About UConn
The University of Connecticut is a national leader among public research universities, with more than 32,000 students seeking answers to critical questions in classrooms, labs, and the community. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. UConn Athletics has captured 23 national championships across all sports, built state-of-the-art venues and facilities and established itself as one of the strongest and most recognized in the collegiate athletic programs in the country. For more information visit www.UConnHuskies.com and www.UConn.edu.
About Two Roads Brewing Company
Two Roads opened its doors in December 2012 having earlier acquired and renovated a 100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem “The Road Not Taken”—a philosophy brought to life in the beers & beverages they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to be the 44th largest independent craft brand in the United States out of 8,500+ breweries. Two Roads has two tasting rooms on its 10-acre campus including one at its Area Two Innovation Center. For more information go to www.tworoadsbrewing.com.
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