/ / / / Molson Coors Dropping Milwaukee’s Best Premium, Mickey's Fine Malt Liquor Ice, Henry Weinhard’s Private Reserve, Keystone Ice, Hamm’s Special Light, Keylightful, Icehouse Edge, Magnum, Miller High Life Light, Steel Reserve 211 & Olde English HG 8000

Molson Coors Dropping Milwaukee’s Best Premium, Mickey's Fine Malt Liquor Ice, Henry Weinhard’s Private Reserve, Keystone Ice, Hamm’s Special Light, Keylightful, Icehouse Edge, Magnum, Miller High Life Light, Steel Reserve 211 & Olde English HG 8000

Molson Coors Dropping Milwaukee’s Best Premium, Mickey's Fine Malt Liquor Ice, Henry Weinhard’s Private Reserve, Keystone Ice, Hamm’s Special Light, Keylightful, Icehouse Edge, Magnum, Miller High Life Light, Steel Reserve 211 & Olde English HG 8000

From Molson Coors CEO Gavin Hattersley:

“In recent months in the U.S., we’ve paused production of a number of smaller, low-margin, slow-moving economy brands,” Hattersley stated on the call. “This allowed us to improve our brewing efficiency and stabilize the inventories of our core brands, and it also premium-ized our portfolios and improved our margins.”

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