From Anheuser-Busch:
Bud Light to be first major beer brand to spotlight How2Recycle® on packaging
August 23, 2021 – In a beer industry-first partnership, Anheuser-Busch has joined the How2Recycle® labeling Program, implementing the program’s consumer-friendly recyclability labeling system to help educate and encourage consumers to recycle their beer bottles, cans, and packaging.
How2Recycle, a project of the Sustainable Packaging Coalition®, is a standardized labeling system adopted by over 375 brands and retailers that clearly communicates recycling instructions to consumers. By adding the How2Recycle label to its packaging, Anheuser-Busch is proud to join other leading companies in bringing increased awareness to the program which helps to empower consumers to recycle more and recycle better.
“At Anheuser-Busch, our commitment to sustainability begins with the high quality ingredients from our growers across the country and extends through to the final packaging enjoyed by our consumers,” said Angie Slaughter, Vice President of Sustainability Procurement at Anheuser-Busch. “To achieve a truly sustainable supply chain, we need to ensure that our packaging is not only produced sustainably but that our consumers are educated and inspired to join us in this commitment and help to create a more circular future for us all.”
Through the company’s 2025 U.S. Sustainability Goals focusing on four key areas spanning their supply chain, Anheuser-Busch aims to have 100% of their packaging made from majority recycled content or returnable by the year 2025.
The How2Recycle logo will be rolled out across Anheuser-Busch’s portfolio of brands beginning this summer within the Bud Light family - including its limited-edition NFL packaging. With this milestone, Bud Light will be the first major beer brand to utilize a How2Recycle label.
“Consumers are increasingly passionate about supporting our planet but in many cases they may not have the information and resources readily available to properly recycle,” said Colleen Lucas, Vice President of Corporate Social Responsibility at Anheuser-Busch. “By partnering with our retailers and leveraging the reach of our brands to highlight the How2Recycle program, we hope that our consumers will not only recycle our packaging but will also be empowered to keep an eye out for this label across all of their favorite products.”
“As part of our commitment to becoming a regenerative company, we encourage suppliers to include more consumer-friendly recycling information on packaging,” said Jane Ewing, Senior Vice President, Sustainability at Walmart. “We’re excited to see Anheuser-Busch adopting the How2Recycle label to better inform customers on how to recycle their packaging.”
ABOUT ANHEUSER-BUSCH
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT HOW2RECYCLE
The How2Recycle® label is a U.S. and Canada-based standardized labeling system that clearly communicates recycling instructions to the public. Over 300 brand owners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together businesses, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info. Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact how2recycle@greenblue.org.
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