(New York, NY)- The Craft Beer Marketing Awards (CBMAS) announced its 2021 Awards Program is expanding and accepting entries from around the world in beer, hard seltzer, and cider. Entries will be accepted through January 29, 2021. This marks a significant expansion from its first year which only accepted entries from the USA.
Founded in 2019, the CBMAS is the only world-wide awards program that celebrates the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work.
CBMAS presenting sponsor is Hillebrand, the world’s leading global beverage logistics company. “We’re so happy the CBMAS have expanded their awards program globally,” said Prabh Hans, VP Domestic Services of Hillebrand North America. “We service beer customers all over the world, and excited that they can be recognized and celebrated for their incredible beer-related marketing and design.”
The 2021 CBMAS consist of over 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Most notably, new this year are two special categories to reflect recent events: a Pandemic Marketing Category which looks at original marketing done during the Covid-19 outbreak, and the Human Rights Category celebrating those who support the fight for equality for all through different forms of marketing and design.
All categories are judged by an influential and respected judge panel of over 350 beer, marketing, and design experts worldwide. The CBMAS judging process is a robust, credible, and transparent digital scoring system.
“The hallmark of the craft beer industry is creativity,” said Barb Wirth, MarComm Manager of Hillebrand, who also serves as a CBMAS judge. “We see creativity in every facet of the business, but it’s most visible in the amazing packaging design and branding. During the judging process last year, I remember how awestruck I was while reviewing the entries. The innovation and mind-bending creativity woven into each work of art defies words. I was thrilled when the CBMA team invited me to be on the judges’ panel again this year. I can’t wait to see what the craft beer talent pool has in store for us this year!"
You can see the full judge panel here https://craftbeermarketingawards.com/2021-judges-panel/
To see the full list of categories, click here.
Entries are divided up into five regions across the globe:
- The Americas
- UK
- Europe
- APAC – Asia & Pacific (including Australia & New Zealand)
- MENA, Africa & Beyond
Winners receive CBMAS “Crushie” Award Trophies, created by the same NYC designer awards firm that creates the Emmy Award and MTV Moonman Trophy. Platinum and Gold Crushies will be awarded in each region. A newly designed Global Crushie will be awarded to those who opt-in to be judged at a global level in addition to a regional entry.
Entry Timeline
• ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021
• JUDGING: FEB 8-MARCH 6, 2021
• WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream
Entries are now open to anyone involved in marketing within the brewing industry (including cider and hard seltzer) across the world. For additional information, visit craftbeermarketingawards.com.
ABOUT CRAFT BEER MARKETING AWARDS
The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the best can design to taproom and best website design to social media influencer of the year, there’s an opportunity to showcase the best work in every area of marketing in the brewing industry across the world. For more information, visit craftbeermarketingawards.com.
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