From Anheuser-Busch & Stella Artois:
Sayonara, Warm Beer! Petite Artois Stays Colder Longer For a Moment of Complete Refreshment With Every Sip
NEW YORK, NY – March 30, 2020 – Same great beer, new tiny bottle. Stella Artois is debuting Petite Artois, the brand’s first-ever 7oz. mini embossed bottle that offers a new and refreshing way for people to savor life, no matter where they are, this spring and summer.
Petite Artois’ features make it the must-have beverage to combat the warm weather, complement a weeknight meal or celebrate special moments big and small.
- Stays Cool Longer: Its small size makes it easier and faster to chill, while staying cool longer. Whether you are prepping for a weeknight BBQ, prepping your summer garden or enjoying the hot summer sun at home, Petite Artois allows everyone to enjoy a more lasting refreshing taste of an ice-cold beer to the last sip.
- Petite, Portable & Fun: Its small size also makes it a delightful and novel twist to the summer beer drinking experience, fun-sized gifting and toasting to celebratory moments.
- Portion-Controlled: For people who want to enjoy a beer but consume less, Petite Artois offers a less filling option that is easy to incorporate into weekday meals with less calories.
“We’re excited to offer fans an entirely new, mini way to savor Stella Artois,” said Lara Krug, VP of Marketing, Stella Artois. “Petite Artois is the perfect, stylish upgrade to elevate any picnic blanket feast, weekday meal or virtual happy hour this season.”
Petite Artois is a permanent addition to the Stella Artois family and is available in six and 24 packs starting today, March 30, in Chicago and Florida. It will hit shelves in key markets across the country by mid-April.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4 and 41 degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
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