From Short’s:
Elk Rapids, Mich. – Superfluid Supply Co., an alternative beverage brand of Short’s Brewing Company, announces the release of Beaches Hard Seltzer. Debuting in kegs and 12-packs of Beaches Tropical, both packaging types are shipping now.
Beaches Tropical Hard Seltzer is a hard seltzer with notable tropical flavors and real fruit juice. Leading mango flavors give way to citrus and tropical fruit. This seltzer is effervescent, clean and very refreshing. Clocking in at 4.0% ABV, 95 calories, 4g of carbs, and 0g of sugar, Beaches Tropical Hard Seltzer is giving drinkers a way to enjoy the fun beach mentality year-round plus a refreshing, lighter option for enjoying a balanced lifestyle.
Starting with their Imperial Beer Series of 2007, that pushed the boundaries of experimental ingredients and processes in beer, and then the launch of Starcut Ciders in 2014, Superfluid Supply Co. is an extension of the long-standing spirit of innovation at Short’s. Leading with Beaches Hard Seltzer, Superfluid Supply Co. opens the door for continued beverage experimentation and development.
“We approached making Hard Seltzer with a focus on manipulating ingredients and the process until we are able to produce something unique that pushes the flavors and boundaries of the category” said Tony Hansen, Chief Innovation Officer of Short’s Brewing Company, “Our Beaches Tropical Hard Seltzer has achieved that goal and we’re really excited to be part of the continued Hard Seltzer evolution.”
Beaches Hard Seltzer will be launching in Colorado, Florida, Illinois, Indiana, Michigan, Ohio, and Wisconsin in kegs now, and 12-packs of Tropical will arrive in stores at the beginning of October with a SRP of $11.99 - $12.99.
Hang with your favorite Beaches year-round and for more information about Beaches Hard Seltzer, please visit www.beacheshardseltzer.com.
About Short’s Brewing Company
Short’s Brewing Co. was established in 2004 by Joe Short. The company’s portfolio also includes Starcut Ciders, born out of a desire to celebrate the bounty of Michigan orchards, and Beaches Hard Seltzer, an innovative, refreshing seltzer under the alternative beverage brand Superfluid Supply Co. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious, Local’s Light, and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.
As a bonus I’ve added in the latest packaging for Spruce Pilsner (12oz bottles).
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