From Anheuser-Busch:
NEW YORK (October 1, 2019) – Through work via its Elevate initiative, Brewers Collective, the craft business unit of Anheuser-Busch, is increasing representation for people with disabilities by expanding its free stock photography library available on Pexels and Unsplash. The beer-focused libraries, initially launched in 2018, introduced photography including gender and racially diverse people, are now expanded to showcase beer drinkers with disabilities and offer free, high-quality photography for use in all media.
“I’m immensely proud that we’ve expanded our stock photography initiative to spotlight
one of the most under-represented groups of people, people with disabilities,” said
Brewers Collective President Marcelo “Mika” Michaelis. “We have an opportunity to be
an advocate for inclusivity and diversity, not only for the betterment of our industry, but
also to grow as a category. It’s imperative that all of our customers feel seen, heard and
represented.”
An estimated 56.7 million Americans are currently living with some form of disability1—
yet within visual media people with disabilities are severely underrepresented, making
up only 2.4% of speaking roles in film, 2.1% of roles in television, and 2% of individuals
represented in stock photography.
To ensure the photo shoots were well-rounded and authentic, the Elevate team
partnered with Aaron Baker—a quadriplegic athlete, author, and ambassador—as
creative director and consultant for the photoshoots, bringing his perspective and critical
eye to our entire program. Aaron tapped his vast network of friends, family and
supporters to find diverse models to participate in the various shoots at Brewers
Collective craft partner breweries throughout the U.S., including: Golden Road Brewing
(Los Angeles), Goose Island Beer Co. (Chicago), Four Peaks Brewing Co. (Tempe, AZ)
and 10 Barrel Brewing Co. (Bend, OR) in partnership with Oregon Adaptive Sports
(OAS). The photos are now available for download on stock photo websites Pexels and
Unsplash.
“Brewers Collective and Anheuser-Busch have a very strong voice. Their messaging
can create not only impact, but movement,” explained Baker. “Diverse representation is
a powerful way to bring us all together… while we share a cold beer.”
For more information about this program and our other commitments, please visit
www.ElevateBeer.com.
1 The Return on Disability Group: The Global Economics of Disability: 2016 (P10) by Rich Donovan
About Elevate
Elevate is a SABRE-award winning, purpose-driven initiative to create and inspire the
brightest future possible. By setting ambitious goals and measurable actions the
program is designed to ensure that progress is not only possible, but inevitable. Each
pillar has dynamic goals that highlight commitments while inspiring others to join the
journey to a stronger, healthier beer industry. The five pillars are focused on: better
beer, the beer industry, the environment, our communities and diversity & inclusion.
About Brewers Collective
Brewers Collective, a business unit of Anheuser-Busch, is on a mission to energize how
people view, consume and experience beer by sharing our joy of brewing. We have an
unwavering devotion to our beer, brands, people and communities, and are on a
continued pursuit of making the next beer our best one yet. We believe that quality is
not an exception, innovation is a standard, and that everyone is welcome within the
world of beer. Our craft partners include: 10 Barrel Brewing Co., Blue Point Brewing
Company, Breckenridge Brewery, Devils Backbone Brewing Company, Elysian Brewing
Company, Four Peaks Brewing Co., Golden Road Brewing, Goose Island Beer
Company, Karbach Brewing Co., Platform Beer Co., Veza Sur Brewing Co., Virtue
Cider, and Wicked Weed Brewing. Brewers Collective encourages everyone to drink
responsibly, hydrate and get a safe ride home when needed.
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great- tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. Fromresponsible drinking programs and emergency drinking water donations to industry- leading sustainability efforts, we are guided by our unwavering commitment tosupporting the communities we call home. For more information, visit www.anheuser- busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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