From MillerCoors:
CHICAGO, IL Sept. 4, 2019 - Earlier today, federal judge William Conley of the Western District of Wisconsin issued a preliminary injunction against Anheuser-Busch, barring the brewer from using any "no corn syrup" language and icon from its Bud Light beer packaging. Again, the federal courts have found Anheuser-Busch's use of "no corn syrup" to describe Bud Light could mislead consumers to believe that Miller Lite and Coors Light contain corn syrup in their final products.
This is the second injunction ruling stemming from a federal lawsuit filed by MillerCoors against Anheuser-Busch, arguing a recent Bud Light ad campaign intentionally deceived the public. The previous injunction ruling barred Anheuser-Busch from using similar language featured in the recent ad campaign in any future commercials, print advertising or social media. That ruling also ordered Anheuser-Busch to stop running certain TV ads, to take down certain billboards, and forced Anheuser-Busch to change portions of its website because the information was misleading. The federal court also previously denied Anheuser-Busch's motion to dismiss the lawsuit.
"Today's ruling is another victory for MillerCoors, but more importantly it is another victory for the American public against deceptive advertising like Bud Light's," said MillerCoors CEO Gavin Hattersley. "Bud Light's campaign was bad for the public, bad for the industry and against the law. With this ruling, we are holding Bud Light accountable for its actions, and we will keep holding their feet to the fire every time they intentionally mislead the American public."
At the time of the previous ruling, the federal court asked for additional written arguments from MillerCoors and Anheuser-Busch before making a determination on the request to bar Bud Light from using "no corn syrup" on its packaging. After reviewing those arguments, the federal court extended the preliminary injunction to bar Anheuser-Busch from using "no corn syrup" on any future Bud Light packaging. Anheuser-Busch will be allowed to sell products using the packaging it had on hand as of June 6, 2019, or until March 2, 2020, whichever occurs first.
Notable quotes from the federal ruling (for full ruling and opinion, please reference case number: 3:19-cv-00218-wmc)
- "IT IS ORDERED that the preliminary injunction entered May 24, 2019, is MODIFIED to include the following: Defendant Anheuser Busch is PRELIMINARILY ENJOINED from using the "no corn syrup" language and icon on its packaging after it exhausts the challenged packaging on hand as of June 6, 2019, or on March 2, 2020 (270 days from June 6, 2019), whichever occurs first." (Page 14)
- "Defendant's (Anheuser Busch) "corn syrup" / "no corn syrup" language was part of an intentional, coordinated campaign used in both the previously enjoined advertisements and the packaging at issue in the present opinion." (Page 10)
- "In light of the limited number of beers in the light beer market, with Bud Light, Miller Lite and Coors Light accounting for almost 100% of sales, that same jury could also find a substantial segment of consumers would infer that Bud Light's principal competitors contain corn syrup, especially after a hundred million dollar television and print campaign misleadingly suggesting the same thing." (Page 10)
- "While the packaging now at issue does not mention Miller Lite or Coors Light, that does not mean that it is not actionable under the Lanham Act." (Page 9)
ABOUT MILLERCOORS
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise and Henry's Hard Sodas and Hard Sparkling. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).