Stone Brewing Addresses Its First w3w East Coast-Exclusive To All 50 States

From Stone:

Stone ///Fear.Movie.Lions Double IPA is, as its name suggests, a beer created smack-dab in the middle of Stone Brewing – Richmond

///require.scenes.icon (April 2, 2019) – Stone Brewing announces the first nationwide release of Stone ///Fear.Movie.Lions Double IPA. First introduced exclusively along the eastern seaboard in summer ‘18, Stone Brewing – Richmond boosted Stone’s IPA prowess with this West Coast-inspired and East Coast-influenced unfiltered double IPA. Eight months later, the new bold favorite is ready to answer the call of Stone’s demanding fans across all 50 states.
Fittingly, Stone ///Fear.Movie.Lions Double IPA takes the East Coast influence of an unfiltered IPA, but spares any predictability beyond its juicy lack of filtration. Ringing in at 8.5% ABV with a notably West Coast-inspired bitterness, the beer manages to artfully include a balanced Richmond-style finish. The aroma provides a bounty of fresh fruit and fresh hops. Its fresh-squeezed flavors include a hint of white sage and pair beautifully with sweet, salty and tangy dishes like Pad Thai noodles, Hawaiian Fried Rice or Prosciutto-wrapped melon.
Stone ///Fear.Movie.Lions Double IPA is not named for its terrifyingly bold flavors or its Hollywood-worthy cast of brewers. No, it’s named after a 3m x 3m square in Stone’s Richmond, VA brewery with a square to mark the spot that includes said three words painted in black. What three words? Exactly! For the uninitiated, that's what3words, a global addressing system that enabled every place on Earth to be communicated using just three words. In your language of choice, no less. Ours is English, and thus ///Fear.Movie.Lions.
Got three words thought ballooning over your head?
WTF is right. The sidebar will explain. Drop back by this spot when you’re ready.
Stone was inspired by the massive potential for positive impact of this system, used for everything from Mercedes navigation systems and Airbnb hosting, to United Nations and Red Cross disaster response – saving lives where street addresses have been wiped out by natural disaster or never existed prior to a crisis. It can also help you to find friends at an outdoor music fest, at a campground, or them to find you when you’re marooned on a remote island beach (presuming you have WiFi). In honor of the system, Stone ///Fear.Movie.Lions Double IPA is named after a three-meter square smack dab in the middle of the brewery in which the recipe was created. Stone’s Richmond location is at the heart of the beer’s name, and the beer’s name is quite literally at the heart of the location. Kinda nifty really.
“We’re supporting the what3words convention because we think it’s cool, and we see the significant social good and connectivity in it,” said Stone Brewing Executive Chairman & co-founder Greg Koch.
“We’re early adopters of the convention, and while companies like GPS company TomTom, Ford and Mercedes also believe that what3words is onto something big, we’re the first ones to use the convention to name a beer. Which is so much cooler. We see a not-so-distant future in which you’ll be able to use what3words to get beer delivered to you wherever you are, or to verbally tell your self-driving car to take you to said beer. In the meantime, we can relax and enjoy a Stone ///Fear.Movie.Lions Double IPA and dream about the world of the future.”

EVERYONE AND EVERYWHERE NOW HAS AN ADDRESS.

what3words provides a precise and incredibly simple way to talk about location by dividing the world into a grid of 3m x 3m squares. Each square has a unique three word address. So ensuring that your Uber drops you at the correct entrance, finding your friend at a concert, or bringing emergency medical services to a remote mountainside just got easier. what3words is making the world less frustrating, more efficient, and safer, three words at a time.
Watch the what3words video here.
Watch the Wall Street Journal video on what3words here.
“Not being able to meet up and have a beer with friends at a concert, a tailgate, at a game or picnic can be really frustrating,” said Giles Rhys Jones, what3words chief marketing officer. “We are honoured that Stone Brewing has crafted this lovely IPA in our name and is helping to raise awareness of the system and the impact it can have. Now ‘where shall we meet for a beer?’ can be solved with 3 simple words!”

Available in 16oz six-pack cans and on draft, the unfiltered Double IPA is now brewed in Richmond, VA, and Escondido, CA. It is available in all 50 states and internationally. And speaking of location, Stone’s beer finder can help you locate the freshest beer near you: find.stonebrewing.com. So, crack one open, load up the w3w app, and check out the w3w for your front door. Or your favorite pub.

The /// Fear.Movie.Lions 3m x 3m square in Stone Brewing - Richmond. Image available for download below.

QUICK FACTS

Name: Stone ///Fear.Movie.Lions Double IPA
Release Date: East Coast: June 2018; Nationwide: March 2019
Web: stonebrewing.com///fear.movie.lions
Stats: 8.5% ABV, 60 IBUs
Featured Hops: Magnum, Loral & Mosaic
Drink Fresh: 120 day date code
Availability: Year-round
Packaging: 16oz six-pack cans & draft
Find Beer: find.stonebrewing.com

TASTING NOTES

Appearance: Opaque, murky gold with a fluffy white head.
Aroma: A medley of fresh fruit with juicy, fresh hops and a hint of pineapple.
Taste: Fresh-squeezed fruit juice, strawberry, blueberry, grapes and a hint of white sage.
Palate: Juicy and leading to a short, moderately bitter finish.
Overall: This is our take on a hazy East Coast Double IPA. Juicy and smooth with just the right touch of West Coast bitterness in the finish. The aroma on this beer is insane and reminds us of getting fresh fruit from a farm stand on the side of the road. Now, make that a farm stand on the side of the road in Yakima, WA during hop harvest. The aroma of fresh hops envelops!

PAIRING NOTES

Starters: Olive Oil Hummus**, BBQ Pulled Pork Filo Dough Spring Roll***, Tempeh-Stuffed Red Bell Pepper, Prosciutto Wrapped Melon Balls
Soups and Salads: Organic Mixed Greens**, Cucumber Salad, Gazpacho, Lobster Bisque.
Main Courses: Stone's Impossible Burger*, Asada Steak and Potatoes*, Hawaiian Style Fried Rice, Pad Thai
Desserts: Strawberry Parfait, Bread Pudding, Salted Caramel Sundae, Strawberry Shortcake

*Pairings available at Stone Brewing World Bistro & Gardens – Escondido. View the full menu here.
**Pairings available at Stone Brewing World Bistro & Gardens – Liberty Station. View the full menu here.
***Pairings available at Stone Brewing World Bistro & Gardens – Berlin. View the full menu here.