Kellogg has taken a small step to reduce food waste in its manufacturing process by sending reject Cornflakes from a nearby facility to a UK brewery; the Cornflakes – rejected for being too small, too large, or too “crunchy” (that is, over cooked) – are being used as part of the grain which goes into the new Throw Away IPA from Seven Brothers Brewery in Manchester.
The beer uses 60kg of Cornflakes to replace some of the grain in the brewing process. The use of Cornflakes sweetens the beer and adds to its golden color.
A portion of sales from the IPA will go to food distribution charity FareShare, according to The Telegraph.
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