n what may be the first deal of its kind for two Michigan craft breweries, Royal Oak-based Roak Brewing Co. plans to acquire Right Brain Brewery in Traverse City within the next few months, according to owners.
The breweries' separate brands are to remain intact, no layoffs are planned, and each expects to offer beers from the other at its taproom. There will also be a "cross-pollination" of beers produced in either brewery, and Right Brain beers are likely to be distributed out of state for the first time in places where Roak is available, said Roak co-owner and CEO John Leone.
"It is opportunity for both of us to be stronger!" Right Brain owner and founder Russell Springsteen said in a text message.
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