ATLANTA (August 31, 2018) – Georgia’s original craft brewery is kicking off its 25 th anniversary month with a big announcement – it has rebranding from Red Brick Brewing Co back to its original name, Atlanta Brewing Co.
“The craft beer market has changed significantly over the last several years and we felt it was important
to highlight the changes and improvements that we’ve made here at the brewery” explains President
Garett Lockhart “As a 25-year-old craft brewery, it is important for us to be innovative and stay relevant
in an increasingly competitive market. These changes set the table for us to truly reintroduce ourselves
to a growing craft consumer base.”
After a law change in September of 2017 that allowed Georgia breweries to sell direct to consumers, the
brewery renovated its taproom. This included an expansion to 20 draft taps, allowing the brewers to
bring creative new beer styles to the taproom and ultimately to the market. With so many internal and
external changes, Red Brick felt like a brand new company, and the decision was made to rebrand.
“Over the last eight years we’ve rebuilt Atlanta Brewing Company from top to bottom. As of today, we
are proudly reclaiming our original name: Atlanta Brewing Company.” Says Marketing Director Cameron
Davis “We love this city and want to celebrate it for all that it has given us over the last 25 years.”
With the decision made that the 25 th anniversary was the perfect time to rebrand, the company got to
work vetting branding agencies. After a lengthy search process it landed on CODO, an Indianapolis based
agency that that has worked with renowned breweries and food artisans around the world.
3 core brands have made the transition to Atlanta Brewing Co packaging: Homestand Pilsner, Soul of the City Pale Ale, and the flagship IPA, Hopanta. A new contemporary IPA, Hartsfield, win join the mix. This new IPA will feature a new rotating hop in every batch.
“I’m very lucky to have freedom to be creative and design new beers. It’s a really powerful thing to go
to work every day and create a product that can enter the lives of total strangers, and have a small but
potentially important impact on those people,” says Director of Brewing Operations Gavin McKenna “we
want to bring the best product to these consumers, and as such have renewed our focus on quality
control and brewing innovative beer styles. This new branding just makes that a complete package.”
To celebrate the rebrand and 25 th anniversary, Atlanta Brewing Co has a full month of events and beer
releases. They have over a dozen collaboration releases with local breweries and brewpubs, along with
daily events at the brewery and around the state. Fans can get involved in the fun by picking up an
Atlanta Brewing Co passport at the taproom, and collecting stamps for each event they attend. These
stamps can then be redeemed for prizes. The month is bookended with a rebrand launch party Friday,
August 31 st at the brewery (featuring the Hartsfield IPA release) and will conclude with the Atlanta
Brewing Co 25 th Anniversary Party September 29 th featuring food trucks, live music all day, and a Double
IPA release.
ABOUT ATLANTA BREWING CO
Atlanta Brewing Co was founded in 1993 at a time when there were only 200 or so microbreweries
throughout the country. They have weathered 25 years in Atlanta, and are proud to be the oldest
brewery in the state. With a focus on quality control and brewing innovative beers, Atlanta Brewing Co
looks forward to serving the city they love for another 25 years.
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