I thought I was seeing things when I came across this new packaging from Troon Brewing in Hopewell, NJ. This is their Saison Ale and while it will hit 4%-AbV, I suspect the label itself will have much more impact, Perhaps there’s an explanation here for this new 750ml bottle…and yes it was approved.
UPDATE…this beer will not make it to market. Troon will be pulling it after some significant backlash).
If you’re curious, here are the federal rules for labeling.
OMG...
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