From Constellation Brands:
America’s #1 imported beer identified as a growing brand in a changing marketplace
CHICAGO, Sept. 26, 2017 Corona Extra®, the #1 imported beer in the U.S., has been recognized as a Best Global Brand by Interbrand, a global brand consultancy and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, within their 2017 annual report.
Corona brings fans a memorable experience at Corona Electric Beach during Spring Awakening festival in Chicago 2017.
The Interbrand 2017 Annual Report focuses on the theme of “Growth in a Changing World.” The report highlights how notable brands are acting, rather than reacting, to change and showcases how brands influence, as well as capitalize on evolving trends in the marketplace while keeping an ear to not just what consumers want, but what they believe in.
“We are thrilled to have Corona Extra named as one of the Best Global Brands this year,” said John Alvarado, vice president of Corona Extra for Constellation Brands. “The beer industry is ever-evolving, and consumers are consistently looking for brands that provide a better beer experience, and offer a deeper connection. Corona has been a leader in the high-end beer category for many years, as well as the number one import beer in the U.S. for the past 20 years, thanks in large part to the strength of our brand, our brand health and our ability to evolve alongside our consumers. We pride ourselves in putting our consumers at the heart of everything we do, reaching them in new and exciting ways and engaging with them on an emotional level. We’re proud to be recognized for these efforts and look forward to continuous growth and exciting changes ahead.”
Recently, the brand executed a complete overhaul of their can design to better reflect the iconic Corona bottle, which was met with can sales doubling in the first year. The brand once again elevated the can to capitalize on the trend of limited-time offerings earlier this year with the release of a summer can leveraging Corona’s iconic beach mentality, which again was met with tremendous popularity and growth.
Combined with expanded platforms and sponsorship opportunities, like the brand’s EDM music series – Electric Beach – and sports sponsorships with teams like the L.A. Rams and Texas Longhorns, Corona Extra allows consumers to experience the brand in new places that are meaningful to them while relevant for the brand, and showcases that as the brand evolves over time, it can grow in a sustainable and meaningful way.
As always, Corona encourages consumers to enjoy its products and relax responsibly. For more information on Corona Extra, please visit CoronaExtraUSA.com, or follow the brand on Twitter, Instagram and Facebook.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company's beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company's premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
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