Great Divide Brewing is creating a new beer with chart topping musician GRiZ. Called Chasing the Golden Hour, the beer pays homage to GRiZ’s Mixtape which bears the same name. Both the music and beer are meant to capture the carefree good vibes during a sunset on a perfect summer evening.
“We don’t make beer for people to drink in glass boxes, we make great beer for people to share with friends and build community,” said Shannon Berner, marketing manager at Great Divide Brewing. “This collaboration is a way to showcase our beer and GRiZ’s music together in an engaging way that resonates with our current fans while hopefully reaching some new ones.”
The collaboration was both creative and fun. GRiZ himself participated in most aspects of the process from selecting style to designing the crowler.
At 7.3 percent ABV, Chasing the Golden Hour has copious amounts of fresh, locally grown, Colorado peaches that accentuate the fruity notes from Great Divide’s four yeast Colette blend. While the fresh peach character is huge, the complexity of Colette provides a solid backbone and the beer finishes with the dryness you would expect from the original farmhouse ale. Just as complex and refreshing as the original, it’s perfect for chasing The Golden Hour.
“I wanted to help create a beer that was easy to drink and delicious. A beer you could bust out while watching a beautiful sunset and it would really fit the vibe. Great Divide understood that vision and was the perfect partner for Chasing The Golden Hour Ale,” said GRiZ.----
As for the beer, on August 30th, Chasing the Golden Hour will be available at the Great Divide Tap Room and Barrel Bar. The beer will also be on tap at the Gothic Theater, Larimer Lounge, and the Ogden Theater, where GRiZ will perform a sold out live rehearsal on August 31st. GRiZ’s show at Red Rocks on September 1st and 2nd is sold out.
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