SAN LEANDRO, CA | (July 5, 2017) —This week Drake’s Brewing Co. is releasing its
refreshed and ramped-up Aroma Coma recipe. Drake's has upped the ante and
created a bigger, hoppier, and more punched up version of the perennial favorite
IPA. The brewery has added more Citra hops and more of the sticky rye malt and
light caramel flavors that provide the backbone for the over-the-top dank hoppiness.
The ABV has also been bumped up to 8.0% to give the beer amazing balance. Aroma
Coma 2XIPA delivers an aromatic punch of citrus hops that lives up to its name.
“We always looked forward to the release of this beer as it was the one place we
used Citra, a really impacted hop that we only had enough of to brew this beer as a
seasonal,” says Brewmaster John Gillooly. “We finally cornered enough Citra not
only to make it year-round, but also to make Coma that much bigger— more malt,
more hops. Now it’s 8% of citric dank.”
Drake's has been making Aroma Coma since 2009. By adding huge American hops at
the end of the boil and two rounds of dry hops, they have created a hoppy, aromatic
force-of-nature that can be smelled across the bar as each pint is poured. The new
Aroma Coma—now available year-round—gets the designation “2X” on every bottle,
which is both a nod to the second-generation recipe and its new home residing in
double IPA territory. Not meant to compete with mass-market IPAs, Drake’s brewers
dedicate Aroma Coma 2X to those who are as obsessed with hops as they are.
Aroma Coma is now available year round in six-packs and on draft at Drake’s Barrel
House in San Leandro, Drake’s Dealership in Oakland, as well as distributed to the
best craft bottle shops and rotating tap houses across the West Coast.
Summer also heralds a limited release of 2017 Aroma Therapy 3XIPA. A triple IPA
that will change every year, this year’s version is bigger than ever at 11%, rivaling the
brewery's legendary Hopocalypse Black Label. Aroma Therapy offers a sensory trip
through sunny hop fields from the Pacific Northwest to New Zealand. There’s
nothing subtle about this beer: it’s massive, resinous and intensely aromatic. Malt,
rye, and orange blossom honey clear the way for multiple rounds of dry hopping
with Citra, Ekuanot, Cascade and Centennal. Aroma Therapy is available in 22-oz.
bottles and on draft at both Drake’s locations and in select retailers across California.
In celebration of the release of Aroma Therapy Triple IPA and Aroma Coma IPA 2X,
Drake's Brewery is hosting their annual Aroma Day 2017 on July 7th at Drake's
Dealership in Oakland. For more information visit: Aroma Day 2017
Drake’s Barrel House is located at 1933 Davis Street, in San Leandro. Drake’s
Dealership is located at 2325 Broadway Auto Row in Oakland. For more information,
visit Drake’s Brewing Co. online at DrinkDrakes.com or call 510-568-BREW.
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