Will Focus Available Volume on Core Footprint in Midwest
MIDDLEBURG HEIGHTS, OH — Fat Head’s Brewery will withdraw its business from Florida in 2017 in an effort to focus on its core markets of Ohio and Pennsylvania, where it sees significant short and long-term growth opportunity. The brewery has worked with Cavalier Distributing in Florida and will team closely with them to ensure the withdrawal is as minimally disruptive as possible to their retail partners. Cavalier Distributing will continue its relationship as Fat Head’s wholesale representative in Ohio and Indiana.
While Florida’s craft beer market is seeing some of the most rapid growth in the country, Fat Head’s existing volume limitations make it necessary to concentrate their beer supply regionally. The last delivery to Florida is slated for arrival in early January, with the expectation that the market will be exhausted of Fat Head’s beer by early February.
“While this wasn’t an easy decision, based on current capacity constraints, we think it is in the best long term interest of consumers to focus our available resources & supply within our core footprint of Ohio, Pennsylvania and Indiana. Excitedly, this will allow us to grow more substantially in our heartland in the coming year than we would otherwise have been able to do,” said Bill Wetmore, Fat Head’s new Head of Sales & Marketing. “With plans for our expanded production facility well underway, capacity restrictions aren’t something we will need to deal with much longer, but they are our reality today and for the near-term.”
Wetmore, a beer industry veteran with more than 20 years of experience, joined the Fat Head’s team in October. “We’ve enjoyed rapid growth as a company and at this pivotal point in our evolution, Bill's leadership and knowledge will be critical to our maturation as a brewery,” said Glenn Benigni, co-owner and founder of Fat Head’s. Prior to joining his role at Fat Head's, Wetmore spent 8 years with Brewery Ommegang (Duvel-Moortgat USA) where he acted as the General Manager and Marketing Director.
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