On August 27, Deschutes Brewery brought its 400-foot pop-up-pub to its new second home of Roanoke, VA. During the one-day event, the brewery poured a record-breaking 241 kegs to approximately 22,000 people. One hundred percent of the proceeds from the event went to area nonprofit organizations, totaling more than $81,000!
Primary nonprofit partners included Roanoke Outside Foundation, Blue Ridge Land Conservancy and Feeding America Southwest Virginia. Other partners were Pathfinders for Greenways, Roanoke IMBA, Clean Valley Council, Leap for Local Food, Family Promise of Greater Roanoke, and Bradley Free Clinic of Roanoke Valley.
With over 278 Volunteers and 30 nonprofits represented, the brewery was blown away by the response from its home away from home. Deschutes shares this great accomplishment with everyone involved.
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