NEW YORK – May 3, 2016 – As the Official Beer Sponsor of Churchill Downs, the Kentucky Oaks and the Kentucky Derby, Stella Artois is proud to honor the longstanding and prestigious tradition of the world’s most legendary race track.
“We’re thrilled to be back at the Kentucky Derby for the fourth year in a row,” said Harry Lewis, VP, Stella Artois. “Churchill Downs, like Stella Artois, enjoys a rich legacy, making this the perfect partnership to experience the sophistication, spark and thrill of a race.”
Stella Artois at the Kentucky Derby
Kentucky Derby attendees will have the opportunity to enjoy a variety of memorable experiences hosted by Stella Artois from May 5 – 7, 2016, including:
- A visit to the Stella Artois Rose Garden, a nod to the legacy of the rose in Kentucky Derby history, where guests can accessorize at the bowtie or rose corsage stations
- Limited-edition Kentucky Derby Stella Artois Chalices available as a memento of the weekend
- Before race festivities begin, food lovers can savour exceptional cuisine inspired by local Louisville flavors at the annual Taste of Derby on Thursday, May 5th
Stella Artois Cidre is a dry, balanced cider made with handpicked apples from wine-growing regions. It pairs a soft, fruity sweetness with a crisp dryness, making it the perfect alternative to mint juleps, white wine and champagne during the spring and summer months.
To learn more about Stella Artois Cidre, go to www.StellaArtois.com or follow@StellaArtois and #StellaArtoisCidre on social media.
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