From Innis & Gunn:
Edinburgh, Scotland: Innis & Gunn, the award winning independent Scottish brewer, is now
announcing a new partnership with United States Beverage to import the brewer’s innovative portfolio
of oak aged craft beers to the USA. The move will bolster the brand’s ambitious plans for long-term
growth, expansion into new states and greater brand awareness within the US market. The Innis &
Gunn brands had previously been imported and managed by the brewer’s affiliate, Innis & Gunn USA.
Dougal Sharp, Founder & Master Brewer of Innis & Gunn commented “Following a thorough
review of our own business within the US and the fast changing US beer market, we have taken the
decision to partner with United States Beverage to accelerate the growth of our beers and further
strengthen our position in the US. The team at US Beverage have an exceptional track record in
building brands and we are thrilled to be working with them. Working together will help us better meet
the demand for Innis & Gunn products from bars, restaurants and liquor stores and allow for
increased promotional programming and consumer marketing on a greater scale. Our long-standing
USA Managing Director, Dan Deluca, who has successfully established significant distribution for our
brands, will continue in his role with Innis & Gunn and support the growth of our brands through the
new partnership with United States Beverage.”
Justin Fisch, VP/ General Manager of United States Beverage added, “We are honored to partner
with the Innis & Gunn team as our companies share like aspirations. Innis & Gunn has built an
innovative and exceptional craft beer brand that provides differentiation and excitement to the highly
competitive U.S. beer market. We are fully committed to ensuring its future success in the US
market”.
The transition from Innis & Gunn USA operations to USB will take place 1st April 2016. At that time all
responsibilities for US sales, marketing and distribution will be handled by United States Beverage.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).