From Firemans Brew:
Los Angeles based Fireman’s Brew, a craft beer company founded by two California firefighters, recently announced a partnership with General Distributing, to distribute its award-winning beers throughout Utah, and a deal with Viking Beverages to bring its beer to Minnesota. Fireman’s Brew handcrafted beers will be available at Beehive State and North Star State beer lovers’ favorite on-premise and limited off-premise locations.
“Our goal has always been to establish Fireman’s Brew as a national, household brand and we’ve been rapidly growing and expanding from coast-to-coast over the last few years,” explained Nowaczyk. “With the addition of Utah, we’re just one step closer to achieving our goal.”
General Distributing, the exclusive distributor of Anheuser-Busch (AB) products in Salt Lake County and parts of Davis County, will coordinate state-wide distribution for Fireman’s Brew with the help of the other AB distributors in the state.
“Fireman’s Brew is a compelling and authentic brand with their firefighter roots. They also offer phenomenal, award-winning craft beers,” said Andy Zweber, President General Distributing. “We’re thrilled to introduce Fireman’s Brew to Utah and look forward to helping them establish their popularity in this market.
“General Distributing has a solid understanding of the craft beer marketplace in Utah and we’re confident that they will help Fireman’s Brew grow a loyal fan base in the state,” stated Baer. “Utahan’s are going to love our collection of micro-brewed blonde, brunette and redhead beers created using only the finest all-natural ingredients.”
In Utah, Fireman’s Brew signature beers will be distributed in 12-ounce bottle six-packs:
- Fireman’s Brew: Blonde (Pilsner-style Lager; 5 percent ABV)
- Fireman’s Brew: Brunette (German-style Doublebock; 8 percent ABV)
- Fireman’s Brew: Redhead (Amber Ale; 5.5 percent ABV)
Fireman’s Brew will partner with Viking Beverages, a Molson Coors distributor, to distribute its award-winning beers throughout Minnesota.
“Minnesotans love their craft beer and we couldn’t be more excited to introduce them to our handcrafted ales and lagers,” explained Rob Nowaczyk, founder of Fireman’s Brew. “Our collection of micro-brewed Blonde, Brunette and Redhead beers are created using only the finest all-natural ingredients. Each brew is sure to satisfy beers lovers across The North Star State.”
As the Master Redistributor, Viking Beverages, who also distributes Coors, Molson and Goose Island, will distribute Fireman’s Brew to 65 counties in Minnesota to help the brand secure statewide coverage within the Coors network.
“With their longstanding firefighter roots, Fireman’s Brew offers a compelling and authentic brand story paired with exceptional tasting craft beers,” said Michael Faber, CEO of Viking Beverages. “We’re excited to introduce their brand to Minnesota and help them solidify their footprint in this market.
“With their unparalleled expertise in the beverage industry, Viking Beverages is a true value partner for us as we enter Minnesota,” stated Baer. “They are the right group to establish our brand and build customer loyalty in this important market.”
In Minnesota, Fireman’s Brew signature beers will be distributed in 12-ounce bottle six-packs, twelve-pack samplers and kegs:
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Fireman’s Brew: Blonde (Pilsner-style Lager; 5 percent ABV) - Fireman’s Brew: Brunette (German-style Doublebock; 8 percent ABV)
- Fireman’s Brew: Redhead (Amber Ale; 5.5 percent ABV)
Rapidly expanding from coast-to-coast since 2012, Fireman’s Brew is currently available in: California, Arizona, Nevada, Colorado, Nebraska, Oklahoma, Illinois, Ohio, Kansas, Virginia, New York, Michigan, Hawaii, West Virginia, Louisiana and now Utah and Minnesota.
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