Small Town Brewery LLC, the maker of the sweet alcoholic beverage Not Your Father’s Root Beer, is suing Sprecher Brewing Company Inc. over Sprecher’s use of the phrase “Not Your Granddaddy’s Root Beer” on the packaging for its take on hard root beer.
Wauconda-based Small Town Brewery filed suit against Sprecher, of Glendale, Wis., on Nov. 25 in federal court in Chicago. In the suit, Small Town Brewery asks the court to stop Sprecher from using phrases similar to “Not Your…” in marketing its beverages. The brewery business also demands monetary damages, treble damages, punitive damages, court costs and interest. The amounts of damages are to be settled at trial, according to the suit.
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