Yes it’s April 1st and this from East End:
Every few years it's important to step back, take a long hard look, and make sure that you aren't letting the world pass you by. Tastes change, palates evolve, and a once new and exciting lineup of beer styles can become dated. So we've decided to make a BIG change here to make sure that never happens at East End Brewing.
Hoppy beers have always been our most popular offerings, as evidenced by the popularity of our flagship BigHop. And now, after months of work, we've finally readied ourselves to bring some changes that we think you'll be very excited about...
WE'RE CHANGING TO AN ALL IPA BREWERY.
You'll still see some familiar names here, but all with a new twist. So starting TODAY, here's our tap list:
Black Strap Stout IPA
Chocolate Covered Cherry Stout IPA
Crystal Schip (wine barrel aged, sour brown) IPA
Joe Melt IPA
Monkey Boy Hefeweizen IPA
Fat Gary Nut Brown Ale IPA
Snow Melt Winter Ale IPA
East End Witte IPA
Barmy Root Beer IPA
Barmy Ginger Ale IPA
Steel Cut Oatmeal Stout IPA
The Lemon Project #727 IPA
Big Hop IPA IPA
And later this Spring and Summer, we'll have beers like...
Pedal Pale Ale IPA
Green Giant IPA IPA
Bigger Hop Double IPA IPA
Big Hop Harvest Ale IPA
...
But please don't worry. We're not changing the recipe for any of these beers. Just the names. Because we know that's what you want. Some of them already lean somewhat hoppy. Others not so much. But now they'll all be loved equally with these new names.
Now, when is IPA day again? Because I can't wait to find some people who hate hoppy beers, and introduce them to all of these special IPAs on that day!
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