From Ska:
DURANGO, Colo., (October 28, 2014) — Twenty years after the story began, Ska Brewing is releasing the entire comic book chronicling their naïve yet epic struggle against Rotgutzen International Beverage Corporation and its quest for world domination.
The complete 34-page tome tells the tale of Ska’s humble beginnings, how they’ve overcome challenges such as increasing their selling to drinking ratio, and have ultimately come out on top as the largest and only brewery in Durango, Colorado’s Bodo Park. Tales of the Legion of Ska is part David vs. Goliath, part Archie and Veronica, and part influential business book.
“I think Volume 01 of The Tales of The Legion of Ska will find its place among the annals of our generation’s greatest business books, alongside such titles as Roberts’ Leadership Secrets of Attila The Hun, and Calagione’s Brewing Up a Business,” says Ska Co-founder Bill Graham.
More likely, the Legion of Ska comic will be given away in specially marked 12-packs of Mixed-Up cans, and included for free with select merchandise orders off of Ska’s web site.
The road to the release of the Ska comic has been a long and grinding one, with only bits and pieces of the story making their way onto Ska’s beer labels and packaging over the brewery’s 20-year history.
“It’s great to have validation for our work against Rotgutzen’s “beer-like” substance,” says Graham, “but it’s only by standing on the shoulders of Ben Grimm, Peter Parker, The Tick, and the other giants that have come before us, that Good has been allowed to prevail.
The Ska Boys will be signing copies of the comic at the official release party on Halloween at the Ska Brewing World Headquarters from 4:00-7:00 pm. The Skalloween Happy Hour/Comic Release will also feature pint glass giveaways and beer specials.
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