From Warsteiner:
Warsteiner Zeitgeist is the defining spirit and culture of this decade, viewed through the wisdom of our 261-year brewing history.
Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time. Warsteiner will provide constructive information to recruit new users, while too supporting the brand's current user-base. The content will help connect consumers to the Warsteiner Do It Right spirit, sensibility & social-conversation.
This tab will guide the newly recruited audience of urbane & sophisticated consumers through a series of ironic situations & life-lessons, along with content digestible to the brand's current user base. The Zeitgeist tab will be constructed by 5-unique & compelling sub-tabs. The first-3 will initiate the launch, and sub-tabs 4 & 5 will be rolling out soon. Wait for it! The following provides a cogent description of the tab's relevance and functionality:
1. Warsteiner Guide To: The voice of the brand consulting, comforting & caring for the Warsteiner companions. This series of original content will span love, loss, relationships, sports, fashion, gifting & giving, technology music, art, the universe… and so it goes. Boundless. Endlessness. Awesomeness.http://warsteiner.us/category/zeitgeist/guide-to/
2. Warsteiner Now & Venn: The intersection of sophisticated & hip. Yes, most folks did not embrace the Venn back in the day. Today, Now & Venn will rule by exposing, extolling & energizing the intersection of everything cool.http://warsteiner.us/category/zeitgeist/now-and-venn/
3. FASSinations: FASS is the German word for "keg". Fascinating. FASSinations is the brand aggregator which will curate the Warsteiner Vision of Culture. Pulling sophisticated & hip content into the site to be enjoyed by all.http://warsteiner.us/category/zeitgeist/fassinations
4. Local Kultur: The Warsteiner "map" of really awesome events happing around local communities, the Warsteiner nation, and the orb.
5. Braumeister: Want to chat with the Warsteiner Brew Master? Of course. Who wouldn't? First-person stories, anecdotes and historical accounts from a source of unique & discernible talent. Brewing world-class beer is truly an art. Well, now Warsteiner friends, lovers, & acolytes can engage with THE artist.
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