We brought you news of this new packaging from Anchor, and now the official details:
San Francisco, CA (May 13th
beer enthusiasts to help parks nationwide by purchasing Anchor California
Lager®, California’s first genuine lager reborn. Through two unique partnerships,
a portion of proceeds from Anchor California Lager sales will support the National
Parks Conservation Association and the California State Parks Foundation.
Anchor’s history, California’s first genuine lager, and our country’s state parks
were born in the second half of the 19th
to 280 state parks and 26 of America’s 401 national parks. To celebrate that
unique heritage, Anchor Brewing Company has partnered with the National
Parks Conservation Association and the California State Parks Foundation to
support their efforts to conserve and enrich the natural beauty and history of
parks nationwide.
Beginning in May 2014, Anchor California Lager (4.9% ABV) will also be
available in 6-pack cans both nationally and year-round, offering greater
convenience and versatility for outdoor activities.
“Parks are one of our most precious resources that everyone from coast-to-coast
can enjoy,” said Keith Greggor, CEO of Anchor Brewing Company. “Anchor
California Lager already has tremendous success supporting parks in our
home state and we look forward to supporting the National Parks Conversation
Association’s work protecting our national parks.”
, 2014) – Anchor Brewing Company is encouraging
Century. Today, California is home
Supporting National Parks
In February 2013, Anchor California Lager and its program to support state parks
were introduced in California. Based on the success of the California State
Parks Foundation partnership and the expansion of Anchor California Lager
nationally, we wanted to develop a program to also benefit parks nationwide.
We are proud to announce Anchor California Lager sales outside California
will support the National Parks Conservation Association (NPCA), the leading
nonpartisan national park advocacy organization, and their work to protect and
enhance America’s natural, historical, and cultural heritage for present and future
generations.
“As we continue to look for new ways to connect more Americans with our
national parks, we appreciate the support of Anchor Brewing and look forward to
partnering with one of America’s oldest breweries,” said Clark Bunting, president
and CEO of the National Parks Conservation Association.
Supporting California State Parks
Anchor California Lager sales within California have been supporting California
State Parks Foundation (CSPF) since February 2013. A portion of proceeds
from each case sold in California goes to the Anchor California Lager Grants,
which are part of the CSPF’s Discretionary Grant Program. CSPF is awarding
three grants from 2013 donations to parks across California, supporting a
number of programs including habitat and landmark restoration and research and
educational programs.
The Coastside State Parks Association – Perched on a cliff on the
central California coast, 50 miles south of San Francisco, the 115-foot Pigeon
Point Lighthouse, one of the tallest lighthouses in America, has been guiding
mariners since 1872. Its five-wick lard oil lamp, and first-order Fresnel lens,
comprised of 1,008 prisms, was first lit at sunset, November 15, 1872. Our grant
will be used to expand and ensure the future of a native plant nursery at Pigeon
Point Lighthouse and Half Moon Bay State Beach.
Empire Mine Park Association – Beginning in the late 1970s, staff and
volunteers at the Empire Mine State Historic Park recorded interviews with
former miners and supervisors to capture some of the history of the operation of
the mine. Those interviews were recorded on cassette tapes that are now quite
aged and fragile. Our grant will allow Empire Mine Park Associate to digitize
many of these interviews and materials, including selected text translations and
articles on the Association's website where they will be readily available to the
public.
Friends of Santa Cruz State Parks – Built in 1891/1892, the historic
Wilder horse barn is a key element of the interpretive experience at Wilder Ranch
State Park and a major teaching and functional tool of the Farm Animal Program.
Wilder Ranch State Park's uniqueness as a working dairy farm with both an
1840 adobe and a Victorian farmhouse situated on the California Coast is not
duplicated anywhere in the State Park system. Our grant will support a painting
project to preserve and restore the exterior of the barn.
Anchor Brewing Company has renewed its partnership with California State
Parks Foundation for 2014. Anchor California Lager sales within California will
continue to support CSPF and we look forward to supporting even more projects
within our home state.
About Anchor California Lager
Anchor Brewing Company’s roots go back to the Gold Rush, long before
icehouses and modern refrigeration made traditional lagers a viable option.
In 1876—thanks to an ice pond in the mountains and a belief that anything is
possible in the Golden State—a little brewery named Boca created California’s
first genuine lager. Anchor California Lager is a re-creation of this historic beer.
Crisp, clean, and refreshing, its rich golden color, distinctive aroma, lingering
creamy head, balanced depth of flavor, and incredibly smooth finish are like no
other lager today. Made in San Francisco with two-row California barley, Cluster
hops (the premier hop in 19th-century California), and Anchor’s own lager yeast,
Anchor California Lager is kräusened and lagered in the cellars of the brewery.
This all-malt brew is a delicious celebration of California’s unique brewing
heritage.
Anchor California Lager is available year-round in 6-pack cans, 6-pack bottles,
12-packs bottles, 22-ounce bottles, and on draught at select bars and restaurants
nationwide.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).