Leinenkugel’s Approaching 1-Million Barrels & New Seasonal Shandy Flavors Coming

imageFrom ChicagoBusiness:

Under Tenth & Blake's guidance, overall Leinenkugel’s production has grown to nearly 1 million barrels (a barrel equals 31 gallons) from 500,000 in three years. A national advertising campaign launched in March and the brewer sold out two weeks earlier than planned.

Now the company is selling an orange-flavored shandy to see if the style can be extended year-round. Leinenkugel’s is experimenting with at least eight other flavors for possible winter and spring varieties.

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