From Kotaku:
Licensed by the Shanghai KT trading company and brewed by Taiwanese beer maker Long Chuan, the Hello Kitty beer isn't your average beer—they're fruit-flavored wonders.
So far, there's only been two flavors spotted in Beijing: Hello Kitty Lemon Lime flavor and Hello Kitty Peach flavor. According to Long Chuan's website, and my local 7-11 clerk, there are more than 6 flavors of the beer, including passion fruit and banana.
All of the beers come at 2.3% alcohol by volume, which isn't much if you take it at face value. However, these beers are dangerous. They're so ridiculously smooth and tasty that one can barely tell they're drinking beer. It's almost like drinking fruit juice, even if the cans do say "beer" (啤酒 or pi jiu). 
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