AB / InBev Secures Additional Trademark Rights for “Bud” & “Budweiser” In Europe

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From Bloomberg:

The Office for Harmonization in the Internal Market, the EU’s trademark authority, registered the Bud trademark, the brewer said in an e-mailed statement today. The step follows AB InBev’s victory in a trademark clash with Czech competitor Budejovicky Budvar NP at the EU General Court in Luxembourg.

“  While we have national rights for Bud and Budweiser in many European Union member states, it fills in the remaining gaps that we had,” Frank Hellwig, global legal director at AB InBev, said in a statement. “We now have more countries covered by Bud or Budweiser trademark registrations than we have had at any point in time in the 137 year history of the brand.”
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