We brought you details on this updated beer coming from Redhook…and now today the official press release for the release of Audible Ale.
Seattle, Washington (PRWEB/mbb/) January 28, 2013
Redhook Brewery, in partnership with sports broadcasting icon Dan Patrick, announced today that they will introduce their newest beer, Audible Ale, with a special event featuring Dan before Super Bowl XLVII in New Orleans between the San Francisco 49ers and Baltimore Ravens.
Redhook and Dan Patrick teamed up with the goal of brewing the ultimate craft beer for watching sports. Official craft beer of The Dan Patrick Show, Redhook began working on the beer with Dan and his in-studio team, The Danettes, earlier this year when they visited Redhook's Portsmouth, NH brewery. From the very beginning, the beer has been a collaboration, with Dan and The Danettes giving input on everything from the beer recipe to the design of the packaging and tap handle. Check out the unveiling of the Audible tap handle on The Dan Patrick Show here.
Mild amber in color, Audible Ale is brewed for crushability with lots of flavor. A light to medium body and modest Cascade hop aroma give the beer overall balance, with a clean finish that makes you want to reach for another. Audible Ale weighs in at ABV 4.7% and IBU 22.
“We worked closely with Dan to nail the recipe and we’re stoked with the result. This beer was brewed to be crushable enough to reach for another – without taking you out of the game before halftime, and that’s just where we landed.” says Redhook’s Director of Brewing, Matt Licklider.
Dan Patrick is equally excited. “Marconi award? So what? Sports Emmy? So what? Sportscaster of the Year? So what? I have my own freaking beer and a tap handle that’s a microphone. Ball game!”
In addition to Audible Ale, Redhook announced they will be unveiling the Redhook Ultimate Mobile ManCave, which contains all the essentials a sports lover needs for game day, including a Coby 39” High-Definition Television, perfect for the ultimate sports lover to watch the big game, a Nostalgia Electrics kegerator, one-year supply of Field Trip Beef Jerky, one year subscriptions to Sports Illustrated and Playboy, tons of Redhook swag and more. Redhook fans will have many opportunities to win the Redhook Ultimate Mobile ManCave through a series of events to be listed on Redhook’s website and social media channels.
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