Two of my favorite things come together in this press release from Boulevard Brewing…Beer and soccer:
January 30, 2013/mbb/ – Kansas City – Boulevard Brewing Company today announced it has entered into a sponsorship agreement with Major League Soccer’s Sporting KC to become the official craft beer sponsor of the team. The five-year deal expands last season’s informal partnership between the two homegrown organizations.
“This has been in the works for a long time,” said Jeremy Ragonese, Boulevard’s Director of Marketing. “Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit."
The brewery will serve as title sponsor of the Boulevard Members’ Club, enjoyed by fans before, during and after games at Sporting Park. The club – adjacent to the Members’ Stand – is home to the most vocal supporters of Sporting KC. In conjunction with its local distributor, Central States Beverage, Boulevard will also implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery's partner in the new agreement.
"The synergy between our two brands has been incredible, so we're obviously thrilled to continue the partnership in an even bigger way," said Andy Tretiak, Chief Marketing Officer of Sporting Club. "We're already working on some cool new programs for the upcoming season.”
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