New Belgium Snow Day (Video)

From New Belgium:

In 2003, we had a massive 37-inch snowstorm over two days in Fort Collins. Everything shut down for a couple days -- no work, no school, no cars. The only way you could get around was by ski or toboggan. When we began brewing Snow Day, we looked to this one storm for inspiration. The dark characters of the malt bill reflect the dark stormy sky at the beginning of the snowfall. But on the third day, the sun broke through and everything was glorious! The name Snow Day evoked joyful freedom. Everyone remembers waiting for the school report as little kids. When you heard your school was closed, you suddenly had all day to play in the transformed, white landscape. Well, that's the kind of emotion we put into this beer.

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