Yuengling Being Sued For Failure To Pay For Oktoberfest Logo

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I’m still getting more info on this one but it looks like D.G.Yuengling is being sued by graphic designer Adam D’Addario for failure to pay for the design of their Oktoberfest logo.  What appears above is the TTB approved bottle label, however D’Addario is claiming they altered his version slightly to get to the version they used.  This bottle label was NOT used in 2011 however tap handles with the logo were used.

More details from the Allentown Call (who are actually using my logo in the story):   **As a side story…the Allentown Morning call was nice enough to use my image WITH attribution to mybeerbuzz.com.  They have since changed it to “CONTRIBUTED IMAGE” and chopped out my logo----nice!---good thing it’s watermarked too!!**


A graphic artist who helped create Yuengling beer's modern identity has sued the Pottsville-based beer maker, claiming he was never paid for his work on its latest product.

The lawsuit comes as D.G. Yuengling & Son Inc. prepares this month to ship cases and kegs of its Oktoberfest beer, a new seasonal brew hotly anticipated by beer aficionados around the nation.

Freelance graphic designer Adam D'Addario of Voorhees, N.J., claims in his federal copyright infringement lawsuit that the labels, packaging and beer tap handles for the new variety closely resemble a design he proposed in 2010 and for which CEO Dick Yuengling Jr. has refused to pay.

The suit in U.S. District Court in Harrisburg says D'Addario has requested payment for the design for more than a year, but the company has not responded.

"Indeed, management and staff are instructed not to mention plaintiff's demand to [Dick] Yuengling Jr. in any way," the suit says.

D'Addario claims the offending labels are now on about $14 million worth of beer. If his suit is successful, he would be entitled under federal copyright law to at least a portion of Yuengling's profit in addition to the $80,000 he alleges the company owes him for his design work, said his lawyer, John Crossan of Chicago.

In addition to his fee, D'Addario seeks $150,000 in damages and a court order barring Yuengling from using his design.

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