Here’s the label redesign for Samuel Adams Oktoberfest seasonal brew. This is the 22oz label and it will be 5.3% ABV…and Jim Koch uses 5 roasted malts to produce this classic Oktoberfest beer. 
Update 2 Aug 2012: Due to some of the shortages of Samuel Adams Summer Ale, they have released Oktoberfest (1st beer in the new packaging) already in many markets.
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