Apparently AB InBev is rapidly catching Pepsi for the title of “who spends the most on marketing.” A great read from Advertising Age:
The cola giants still spend the most on sponsorships, but brewer Anheuser-Busch InBev is closing in thanks to its mega NFL deal, according to a new report by IEG, a sponsorship, research and consulting firm owned by WPP.
PepsiCo led the way in 2011, spending between $340 million and $345 million on sponsorships, followed by Coca-Cola Co., at $265 million to $270 million, according to IEG's annual look at the biggest spenders. But No. 3 AB InBev is gaining ground, spending between $255 million and $260 million, up from $220 million to $225 million in 2010. The brewer last year replaced MillerCoors as the NFL's official beer sponsor in a deal costing an estimated $50 million a year for six years. Although MillerCoors still spends plenty on individual team sponsorships, the brewer dropped from No. 7 on the list to No. 8, switching spots with Toyota Motor Sales U.S.A.
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